Golden State Warriors

680 or 1050: Lengthy Warriors playoff run could put KNBR in tough spot

warriors knbr 68

KNBR 680’s teams make a hell of a trio. As the flagship station of the San Francisco Giants, “The Sports Leader” has aired three World Series-clinching games in the last five years. The San Francisco 49ers went to three consecutive NFC Championship Games, and even in their current state of disarray they’re discussed on every show more than any other team in the region.

Then there are the Warriors, who’ve been on KNBR for 31 consecutive seasons (39 overall) but have been an afterthought for much of that time. For years, that made sense. With all due respect to Tim Roye, there are more pleasant things to listen to in one’s car than a 19-win basketball team losing to the Minnesota Timberwolves. But things are different now. KNBR has all sorts of material from the team with the NBA’s best record, and they put some time and effort into promoting the Warriors with commercials discussing the greatness of Stephen Curry, Klay Thompson, and their announcers (Roye and Tom Tolbert), plus weekly radio shows with Draymond Green and Steve Kerr.

But now it’s April. The “slow” period of the sports year is over, as baseball is here and the NBA Playoffs are starting soon (and thank goodness for that).

The Warriors are favored to represent the Western Conference in the NBA Finals, which would mean at least 16 playoff games. Meanwhile, the Giants are the Giants. This creates a bit of a quandry for KNBR — if the Warriors get all the way to the NBA Finals, there’s a good chance at least one of those games (all of which would be played in the evening) will coincide with a Giants game.

And we all know who’ll win that war.

If the Giants are playing a regular season baseball game, an overlapping Warriors game is relegated to KNBR 1050. There are no exceptions to this, even during the playoffs — four out of the seven first round games against the Clippers were on 1050 a year ago. That’s not to say there’s anything wrong with KNBR 1050, where I appear with Ted Ramey on Wednesdays each week at 1 pm (shameless plug). But that station doesn’t have the reach of KNBR 680, commonly known as the “50,000-watt blowtorch.”

It’s actually a good problem to have; the Giants bring great ratings to KNBR 680, and the Warriors’ successful campaign gives its hosts another subject to fill airtime. On that note, there’s been a lot more Warriors talk on the local airwaves since I wrote about that subject a couple months ago.

If people are interested in listening to Warriors playoff games that happen to take place when the Giants are on, they probably know where to find hoops on the radio. However, the Warriors probably don’t find this to be an optimal arrangement. With their recent run of success, a superstar who’s the odds-on favorite to be named NBA MVP after this season, and a shiny new arena in San Francisco probably opening in 2018, one has to wonder if the Warriors will one day get fed up with the sister-station treatment.

KNBR is clearly the ratings leader among the Bay Area’s sports radio stations, its AM signal has a much larger reach than 95.7 The Game, and there’s something to be said for your fans knowing which station your games will be on year after year. For those reasons I’d predict that the Warriors will re-up with KNBR when their contract ends after the 2015-16 season. BUT … if the Warriors win their first NBA championship in 40 years and the clinching game is heard on 1050, it could lead to some interesting discussions during the two parties’ next round of negotiations.

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23 Comments on "680 or 1050: Lengthy Warriors playoff run could put KNBR in tough spot"

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KSJ49
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KSJ49

What about putting either Warrior or Giants games on KGO like the Niners do?

tore_a_bore_a
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tore_a_bore_a

Was at the Santa Cruz beach trying to listen to Warriors

Adam in BK
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Adam in BK
Can we have a discussion about the woeful nature of Bay Area hoops talk? Murph and Mac spend more time talking about golf than the Warriors, Gary just pounds his desk and rattles off old ABA players, Larry just wants to talk football/nfl draft, Fitz is insufferable, Damon is alright in doses, there are one two shows worth listening to if you want Warriors talk – Tom and Papa. Look around at the National Sports landscape and most guys are up on hoops – SVP and Rusillo, Colin Cowherd, Le Batard, the list goes on, yet there is a black… Read more »
EdBrosius
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EdBrosius

BASportsGuy they can used to being 2nd fiddle to the Giants when they move to SF.

EdBrosius
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EdBrosius

BASportsGuy they can get used to being 2nd fiddle to the Giants when they move to SF.

TSL
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TSL

The Giants own KNBR 680 and no one else will be allowed to share the air waves on 680.
Warriors will be step children to the Giants.

jen5horses
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jen5horses

BASportsGuy they are already second fiddle. Late season warriors games booted for Pre-season giants games

AJ_Strong
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AJ_Strong

I don’t think it’s the big of an issue. I would guess that a people who listen to the game rather than watching the game is staggeringly low. As long as both 680 and 1050 are talking about the W’s, that’s all that really matters. To this day, I’ve never once heard someone say “I can’t wait to LISTEN to that game”

robbr72
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robbr72

KSJ49 I had the same thought-move them to KGO and then you get rid of the issue at night when 1050 has to aim their signal towards the Pacific and anyone East of the Bay Bridge can’t listen.

vickie_vlr
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vickie_vlr

BASportsGuy I have already tweeted both Warriors and KNBR how upset I am w them shoving Warriors to 1050. Reception nonexistant in evening!

vickie_vlr
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vickie_vlr

BASportsGuy Warriors should find new radio station. Not all Warriors fans are Giants fans first or at all!

Otis Byrd III
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Otis Byrd III

@vickie_vlr BASportsGuy  If the Warriors go to 95.7, they will basically run into the same problem they currently have on KNBR. Once A’s season starts, what station will the Warriors games be on in FM? 98.5?!?

Now that the Warriors are winning, this has become a problem, but I think I do agree with the idea of putting them on KGO, when their games conflict with the Giants games on KNBR 680.

Eric
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Eric
1050 basically doesn’t exist outside of the immediate Bay Area after dark, and 95.7 is equally poor for that matter, once you start getting up in the north bay, or down in Santa Cruz. The Warriors need a station with bigger reach for the future, and KGO seems like a logical choice. Cumulus has done a number of unpopular strong arm rebranding/management decisions in the last few years, and I wonder if that jeopardizes that opportunities within the Cumulus stable of stations? Back in the early 2000’s I called the A’s office to complain about having no station down in… Read more »
Strve
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Strve

http://www.radio-locator.com has coverage maps of stations. Will the same apply for TV games if aired on Csn because of giants game on CSNBA? Or only on tnt tbs and ESPN or if A’s playing somebody gets CSN+

Otis Byrd III
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Otis Byrd III

@Strve  I think on CSN Bay Area, the Warriors would get top billing if their playoff game airs the same time as a Giants game, or if the Warriors playoff game starts later than a Giants game.

Slam
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Slam

Adam in BK  Fitz is insufferable, but he knows his Warriors hoops, he is worth listening to.

jkwillsj
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jkwillsj

Does Cumulus consider putting the Warriors on KGO-810 when they are bumped by the Giants? Like you, Steve, I have no problem with 1050. I typically listen to it at least as much as I listen to the Fitz/Brooks “I’m smarter than you ode to themselves”.  But, as you said, the reach is just not there. There are a huge number of dead spots which makes it annoying and can often send me running to 95.7.

Snyd
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Snyd

KGO runs infomercials on the weekends so they probably don’t want to lose the income. But I can see KGO broadcasting Warriors playoff games during the week.

SuperFreakingFaithful49JedYorkPwns4Life
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SuperFreakingFaithful49JedYorkPwns4Life

AJ_Strong Listening to Tim Roye >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> Listening to Fitz tell us how smart he is

Otis Byrd III
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Otis Byrd III
SuperFreakingFaithful49JedYorkPwns4Life AJ_Strong Yeah, Tim Roye does a great job. Kind of too bad he doesn’t get more notoriety, but part of that might be because he’s calling the games on the radio. I think Fitz does a great job calling the games on TV, even though yeah, at times he can be pompous. The guy is always prepared and has overall good knowledge of the NBA in general. Fitz is probably one of the better TV play-by-play guys in the NBA. As far as the national guys go, yeah, it’s too bad Mark Jackson at times sounds bitter about the Warriors. If… Read more »
jkwillsj
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jkwillsj

Snyd I get it, I suppose. But, the Warriors might bring new revenues, as well as, introduce some new listeners to the station (marketing opportunity).  Also, evening games should minimize collisions with the infomercials  Finally, I would have a better chance of being to hear if I am in my car during some portions of the games.

I know…. it always come back to me.  LOL

KimlangLewis
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KimlangLewis
Otis Byrd III BASportsGuy 957 the game fixed that solution midway through the football season.  The way 98.5’s signal works, by the time the signal reaches the heart of the eastbay here, the signal is at best weak, or on fringe, and you really need a good receiver to pick it up.  So, as example, while the a’s were playing, on 957 the game, the raider’s games were broadcasted on both 98.5 and 102.9 kblx.  Entercom has at least 5 radio stations in the bay area they can go to:  96.5 KOIT, 95.7 the game (kgmz), 98.5 (kufx), 102.1 (q102) and… Read more »
RaiderClay
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RaiderClay

957 was running promos for months saying the home of the Finals. Now that the Finals are here 957 isn’t broadcasting the Finals. In fact they haven’t broadcasted a single Warrior Playoff game.

I know it’s on 680 and 1050 because the Dubs made it but when the Giants were in the World Series 957 still Broadcasted the World Series. They have the rights to Broadcast ESPN Radio’s coverage.

Why can’t 957 Broadcast the Finals?

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