95.7 FM “The Game” calls itself “the new sound for sports.” Actually, they’re the sound for live sports played inside the Oakland Coliseum, as today it was announced that the Entercom property is now the official station of the Oakland Raiders.
The press release says, “Oakland Raiders programming on 95.7 The GAME will include aggressive pre-game and post game shows complete with key interviews, locker room reaction and listener phone calls.” What is an aggressive pre-game show? Lots of screaming and yelling? Greg Papa tackling Tom Flores, or vice versa? I’ll go ahead and assume the latter.
The Raiders were on the FM side of the dial last season too, on 105.3 KITS (otherwise known as Live 105, the station that plays at least one Sublime song per hour … it’s a rule). It doesn’t sound like the broadcasts will change much either, but what should be interesting to sports talk listeners is whether this changes the content we’ll start hearing on The Game. Currently they talk as much about the 49ers and Giants as they do about the A’s and Raiders (some would say they focus more on the San Francisco teams than their Oakland counterparts).
East Bay fans rip KNBR constantly for covering the Giants and 49ers, and KNBR doesn’t care because their ratings are decent and they carry Giants and 49ers games. Program Director Jason Barrett is extremely hesitant to shut out a large group of Bay Area sports fans by marketing 95.7 as an East Bay alternative, especially since the Giants are coming off a World Series title and the 49ers made it to the Super Bowl last season. But with ratings holding steady in the 0.8 – 1.0 range for quite some time, maybe they’ll take a chance and really try to promote themselves as the anti-KNBR. Or not.