95.7 FM The Game

95.7 The Game’s ratings trending upward, KNBR still on top

knbr 680 vs 95.7 the game

The Nielsen numbers were released today. If I’m not mistaken, the San Francisco figure posted by 95.7 The Game is the highest since we started posting the sports talk ratings for both Bay Area markets. KNBR remains at the top spot overall among all listeners (Monday through Sunday, 6 am – 12am), ahead of KCBS (5.4) and KQED (5.0).

San Francisco

March

April

May

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 5.4 918,000 6.1 986,500  5.8  916,100 Cumulus
KGMZ-FM 1.3 305,300 1.5 286,400  1.7  369,400 Entercom
KTCT-AM 0.6 207,100 0.5 190,200  0.4  117,400 Cumulus

 

San Jose

March

April

May

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 4.7 204,200 5.3 218,500  5.3  218,500 Cumulus
KGMZ-FM 0.7 50,300 0.8 61,200  0.8  63,400 Entercom
KTCT-AM 0.4 40,700 0.5 48,600  0.4  27,700 Cumulus

 

Radio ramblings

— According to 95.7 program director Jason Barrett, the numbers for men age 25-to-54 are even better.

— Again, the secrecy regarding the ratings for specific shows limit what we can glean from these numbers. How much of KGMZ’s recent increases are due to their lineup changes/additions, and how much can we credit the dominance shown by the team with baseball’s best record?

— Either way, a couple years ago it would’ve been hard to picture 95.7 finishing right behind KGO (1.9) and ahead of KSFO (1.5) in the overall ratings.

— Earlier in the day we posted about the Rise Guys landing a new gig in a familiar location, but not the same Sacramento sports talk station they used to work for. Dan Dibley will not be joining them in late-July, however.

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