95.7 FM The Game

95.7 “The Game” signs Greg Papa to 3-year extension

Dave Feldman calls him “The Papa Bear.” KGMZ calls him the star of their highest-rated show, and their program director announced the following yesterday.

In case you’re wondering about Papa’s co-host, John Lund, Barrett said he’s also been taken care of.

“The Wheelhouse,” 95.7’s noon-to-three show featuring Papa and Lund, is the station’s most successful program. The monthly numbers made available to the public are very broad and aren’t broken down into specific shows or the demographics that advertisers pay attention to when targeting sports talk listeners. However, I know for a fact that “The Wheelhouse” was a top-five show at times last year among men from ages 25-54.

Raiders Greg PapaSo it’s clear why The Game would do whatever they could to lock up Papa, the Oakland Raiders’ lead play-by-play announcer and a host on CSN Bay Area. The obvious question is whether 95.7 will still be “The Game” three years from now.

KGMZ signed a four-year deal to broadcast Oakland A’s games that expires at the end of this season. The Raiders signed a “multi-year” contract with Entercom that made 95.7 the team’s flagship station in 2013, but the terms of that deal haven’t been reported. Barrett has been aggressively adjusting the station’s lineup since coming to the Bay Area, and while they may have made inroads with key demos, the overall ratings have barely budged.

Papa has shown over the last year that he can carry a show; perhaps if 95.7 switches formats in the next few years we’ll see Cumulus consider Papa as a replacement for one of KNBR’s current shows. After all, Lee Hammer added Papa to KTCT’s lineup in the early-2000s, back when the station was known as “The Ticket” (now it’s KNBR 1050) and carried Raiders games. However, if Entercom has patience and allows the The Game’s other shows time to build the kind of audience currently enjoyed by Papa and Lund, the Papa Bear will have an opportunity to work through the end of the extension Barrett announced yesterday.

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