The Giants have been playing some pretty poor baseball as of late, and that seems to have carried over into the ratings over the past month.

Here are the ratings numbers updated through the July period, which runs from June 20 through July 17 (numbers on demographics or specific shows aren’t available to the general public):

San Francisco

May

June

July

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 5.8 1,013,000 5.3 905,900 5.1 758,700 Cumulus
KGMZ-FM 1.2 291,800 1.1 319,200 1.0 320,400 Entercom
KTCT-AM 0.8 337,900 0.4 152,100 0.5 139,900 Cumulus

 

KNBR 680 was tied for the No. 1 station in San Francisco but fell from seventh to tenth overall in San Jose.

San Jose

May

June

July

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 4.3 200,700 3.9 168,600 3.4 143,500 Cumulus
KGMZ-FM 1.1 53,200 0.9 38,500 1.1 42,500 Entercom
KTCT-AM 0.5 71,500 0.4 39,400 0.3 31,600 Cumulus

 

*AQH is Average Quarter-Hour Share or the average share of any quarter-hour during the course of the day. Reach is the total number of people that tuned in during the course of the week.

The graph below shows how each sports station has fared over the past year in San Francisco (when I get to a year’s worth of data on San Jose I will also include the year-over-year changes in that market):

Radio Ratings through July 2013

KNBR 680 continues to sit atop the sports radio rankings, but fell from a tie for number one to the second highest rated station in San Francisco. The ratings are down slightly from June’s numbers, and have fallen slightly every month since April. This month’s reporting period lined up with the Giants’ worst stretch of baseball in quite some time. The Giants went 7-17 in July, falling from just two games out of first place to fourth 5.5 games back. With things only getting more bleak for the Giants from here it will be interesting how much further things will slide.

Over on the FM side, 95.7 The Game held steady, posting its third straight month of ratings of at least 1.0 and also posting the third month (second in a row) this year with over 300,000 people tuning in. Over the most recent reporting period the A’s were the opposite of the Giants, going 13-10 while maintaining their hold on first place in the American League West. At this point it looks like they are a good bet to be the only team in the Bay Area playing baseball in October. Games that have meaning could help The Game down the stretch to make some inroads into KNBR’s lead.

The ratings bump KNBR 1050 saw back in May looks like a random fluctuation, with things falling back into the 0.5 range again. The rough patch for 1050 looks to continue with each passing month. I don’t expect 1050 to go anywhere, but I wonder how long before Cumulus does something to try to shake up the dismal ratings.

YOY Changes:

July 2012 – July 2013
Ratings Listeners
KNBR 680 11% -19%
KNBR 1050 25% -27%
KGMZ (the Game) 43% 54%

 

The Game posted excellent year over year numbers, while things were more mixed for KNBR.

The growth trend for The Game continues — this month both ratings and listeners were up nearly 50% from this time last year. On the listener front, total listeners increased by over 112,000 from last July and were the second highest in the station’s history. The improvement on a month to month basis has been gradual, but every month this year has seen solid year over year growth. Perhaps The Game is finding its niche in the Bay Area.

For KNBR, things were not nearly as rosy. On 680, ratings increased slightly over last year but total listeners fell from July of last year by 172,700. On 1050, things were fairly unchanged from this time a year ago. Ratings “increased” from 0.4 to 0.5, while total listeners fell from 190,600 to 139,900.

The numbers on the ratings and listeners are still a ways apart, with KNBR holding a strong lead. However, their respective baseball teams moving in different directions could help to bring the two stations closer together as the baseball season progresses.