Here are the ratings numbers updated through the May period, which runs from April 26 – May 23 (numbers on demographics or specific shows aren’t available to the general public):

San Francisco

March

April

May

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 3.1 506,000 6.0 1,027,900 5.8 1,013,000 Cumulus
KGMZ-FM 0.8 180,500 0.9 286,600 1.2 291,800 Entercom
KTCT-AM 0.4 139,600 0.4 168,000 0.8 337,900 Cumulus

 

KNBR 680 was the No. 1 station in San Francisco, barely edging KCBS (which garnered a 5.7). KNBR 680 finished seventh overall in San Jose.

San Jose

March

April

May

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 2.0 102,500 4.0 196,600 4.3 200,700 Cumulus
KGMZ-FM 0.9 39,700 0.8 50,100 1.1 53,200 Entercom
KTCT-AM 0.4 43,500 0.4 42,300 0.5 71,500 Cumulus

 

*AQH is Average Quarter-Hour Share or the average share during any quarter-hour during the course of the day. Reach is the total number of people that tuned in during the course of the week.

Here’s a graph that shows how each sports station has fared over the past year in San Francisco (when I get to a year’s worth of data on San Jose I will also include the year-over-year changes in that market):

Radio Ratings through May 2013

KNBR 680 continues to sit atop the sports radio rankings and for the second straight month was the highest-rated station in San Francisco. The ratings are down slightly from last month, with a drop of just under 15,000 listeners. The Giants are in the thick of things and barring a meltdown should continue to be in the hunt the rest of the summer, which presumably will keep their ratings relatively high.

KNBR 1050 had its best month since December, with a 0.8 rating and total listeners numbers over 300,00 for the first time since November. It had been a rough couple of months, with The Game looking like the new preferred alternative for people looking for sports talk outside of KNBR 680.

Over on the FM side, 95.7 continued on its upward trend, posting it’s second month with a rating above 1.0 this year. The early summer months last year were difficult for The Game until the A’s second half surge pushed them into the playoffs; we’ll see if an exciting A’s team this season can continue to drive the growth that has taken place so far in 2013.

YOY Changes:

May 2012 – May 2013
Ratings Listeners
KNBR 680 12% 8%
KNBR 1050 38% 37%
KGMZ (the Game) 33% 32%

 

Positive numbers across the board for all three stations this month, so there was an increase in both ratings and the total number of listeners compared to this time last year. According to the records that I have been keeping this is the first time all three stations have had both year over year rating and listener growth at the same time.

KNBR 680 had the lowest growth percentage-wise, but had the largest absolute growth — one of the side effects of having such a huge lead in ratings and listeners. Both KNBR 1050 and The Game saw increases in excess of 30%. For KNBR 1050, this stops the ratings slide that they had experienced since December and has to make Cumulus happy. The Game continues to improve from where they were from the year before; the ratings are not especially impressive, but the trend is positive in that they are continually improving from the previous year.

Summer is around the corner and KNBR 680 is in its normal spot, ruling the local airwaves. It will probably be several months before the ratings are even remotely close, but in the meantime there are still several other things to keep an eye on — such as whether The Game continue to build their audience over the summer and if KNBR 1050 can stay relevant.