95.7 FM The Game

Bay Area sports radio war rages on: March ratings edition


The big news that rocked the Bay Area sports radio was Ralph “The Razor” Barbieri getting axed from KNBR. Unfortunately, because of the lag in the reporting of the ratings, it won’t be until next month that we can see what effect that news has on the sports radio landscape. Even then it might be hard to tell, because the ratings for each show isn’t public information.

So even though we can’t take a look at how the big news of the day is affecting things, there are still fresh ratings we can take a look at.

Here are the numbers updated through March (numbers on demographics or specific shows aren’t available to the general public):

San Francisco

January

February

March

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 3.7 744,400 2.5 484,700 3.7 566,100 Cumulus
KGMZ-FM 1.0 197,00 0.7 161,700 0.7 190,300 Entercom
KTCT-AM 0.7 257,600 0.5 135,400 0.7 215,000 Cumulus

 

San Jose

January

February

March

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 3.8 168,300 2.3 116,900  –  – Cumulus
KGMZ-FM 1.1 41,000 0.9 37,300  –  – Entercom
KTCT-AM 0.8 56,700 0.4 36,100  –  – Cumulus
*AQH is Average Quarter-Hour Share or the average share during any quarter-hour during the course of the day. Reach is the total number of people that tuned in during the course of the week.
 

I’m not sure what happened with the San Jose ratings this month, it seems like the number of stations in the report is significantly lower than normal. Maybe there was some sort of issue with the population of the sample, if any sort of corrections or updates are made I will update them in future months.

The big change from last month was KNBR starting to pull out of the ratings noise dive we saw in February. With the Giants season in full swing, I expect they’ll move away from the winter lows they experienced — unless there is some sort of mass exodus of listeners caused by the Barbieri firing.

“The Game” once again held steady, but KNBR 1050 rebounded a bit, retaking the second spot in total listeners among the sports stations. I am really interested to see how The Game’s numbers change with the A’s season starting. With KNBR likely rebounding and “the Game” basically standing still, it appears they may have missed an opportunity to cut into “The Leader’s” lead. I’m not sure what they could have done differently because they seem to be throwing out all sorts of ideas to try to draw ears, but it sure feels like they had a chance to close the gap before baseball season started up again.

We are getting close to having a full year’s worth of ratings data which will be helpful to see how each station is doing, not just on a month-to-month basis but on a year-over-year basis. The soap opera that are these radio wars continue and we will still be here to cover every little bit of it.

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32 Comments on "Bay Area sports radio war rages on: March ratings edition"

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Stan
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Stan
What it shows is,take away San Francisco and the rest of the bay area listens to non Giant and 49er talk. And it figures that SF would be more radio interested with the world revolving around The City in the sports and news dept. Its ALSO shows,that if you just went by sports talk shows..its a dead even race between KNBR and THEGAME. But advertisers are going by the huge Giant and 49er audience and we are only left to wonder WHO IS the audience for Fitz and Brooks? I never met anybody who said they listen to them. The… Read more »
Stan
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Stan

And…the REAL info we want..they wont tell. Like what is the Raddy show ratings vs The Rise Guys between seasons? and down the line like Bruce vs Tierney and Davis and the rest?
I guess THAT info is the $1,500 a month they charge for. Still,you would think it would be leaked….

AJ22
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AJ22

Stan – I would LOVE to see the rating by hour so see who the real weak links are for both stations. I listen to Bruce 12-3 and then switch to Tolbert. I know a couple people who say they will tune into Tierney and Davis, but it’s always for quick listens because they repeat so much of their content.

Stan
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Stan
I was thinking how Lund and Urban are so droll..that THIS is a show that needs funny bumpers,music and a pretty girls voice oohing over the hosts…Something to keep listeners awake. If Lund has Papa..they compete with Raddy.. but at noon lately? I’ve been listening to Bruce. Lets fact it,Bruce isn’t any more right,but he knows its also has to be interesting..and rants keep a listener. I also don’t like when Lund and Urban get political..a real turn off. Two Repubs bashing Obama?..keep it at home. At two,I’m more T&D then KNBR. At least T&D will have opposite opinions…KNBR?..like PBS… Read more »
Gooselosgatos
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Gooselosgatos

Except for the fact that Urban is way too closely connected to the players he covers, I usually found him more entertaining than Marty on KBBR.

AJ22
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AJ22
The Rise Guys are far better than Radnich. Of course, listening to a jackhammer at 4am is infinitely better than Radnich so I guess that isn’t saying much. Townsend is infinitely better than KNBR from 6-10pm. If the Game wants to seriously compete against KNBR, they will finally drop Lund and try to install Damon Bruce or Scott Reiss, they would finally drop Tierney and move Townsend to 2-6 and put Rick Tittle at 6-10. Right now, the 10am-6pm slots are hurting the Game. It also seems pretty clear that the Game from 2-6pm must be getting clobbered since that’s… Read more »
Cara
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Cara

The post Barbieri ratings will be misleading. KNBR’s ratings always go up as the baseball season progresses. They will go up, but will be unrelated to Barbieri leaving.

Gooselosgatos
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Gooselosgatos

Yes, Tolbert’s ratings will not drop initially as the Giants season will bring in listeners to make up for the deficit.

What will be more telling are the ratings in three months time.

The Hangman
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The Hangman

Can they once and for all fire Fitz and Brooks!!?? How could they possibly last for so friggin’ long? Does anyone actually listen to them? I wish it was solo Krueger too. Gary is so bad now.

Otis Byrd III
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Otis Byrd III
I don’t see Cumulus/KNBR getting rid of Fitz and Brooks. Fitz is basically getting paid for free, since the rumor came out that the Warriors are paying his KNBR salary. I don’t know if there is any truth to that, but Fitz hasn’t denied the rumors, so it must be true to some extent. Fitz is usually on top of rumors, and it’s surprising that he hasn’t commented on this rumor. I actually have no problems with Rod. I think that show is better when he hosts it by himself. Rod is a smart guy. It’s just, he in a… Read more »
Gooselosgatos
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Gooselosgatos

Otis,
I disagree with your premise. Rod is just as pompous as Fitzgerald and equally unbearable to listen to. He is better than everyone and smarter or so he thinks.

Those two make Damon Bruce palatable.

John Sports
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Otis,
Completely agree with you about Rod, He was pretty good on his own, and he was good with Gary back in the Day. I wish 95.7 would hire him. He would fit perfectly in Lunds spot.

B.A. Rich
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B.A. Rich

I too wouldn’t mind listening to 680 when Rod is solo. But I don’t think Rod was ever with Radnich, not even back in the day.

John Sports
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Member

He was with Gary and Chris Townsend, I was listening to their show when 911 occurred, A day many of us will never forget…All three of them did a great job covering the unexpected attacks.

Ralph's Future Unemployment Check
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Ralph's Future Unemployment Check

Fitz is crap at calling NBA games too. One of the better ones in the NBA? Are you serious?

Otis Byrd III
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Otis Byrd III
Yeah, Fitz does do a good job calling Warrior games. Yeah, he’s a Warrior homer, and he makes too many excuses for the Warriors even though some of them are valid, and he defends all their moves, even some of the dumb decisions that they’ve made in the past but, the guy is a good play-by-play analyst you have to admit. He’s smart and you can learn things from him and Barnett in a lot of the Warrior telecasts. Fitz is very prepared when he calls a game. I’d rather listen to Fitz, than some of the TV play-by-play analysts… Read more »
Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check

You just described an awful announcer. You only like him because he announces Warrior games.

John Sports
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95.7 overall is far superior than KNBR, but they need to improve in allot of areas.
1)Drop Lund, I think he has talent but his political crap gets old quick, and its obvious that he and some of the other Hosts are being told to bash the city of Oakland every chance they get, as an A’s fan it just pisses me off.

2)Put Rick Tittle in Lunds spot, he is by far the most insightful and entertaining sports host in the Bay area.

3)Swap Tierney and Townsends spots.

4)More Greg Papa and a little less Urban.

AJ22
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Member
AJ22

John – I agree with most of your changes except Tierney should be kicked back to NY and if they keep Lund, they need to switch up the guests more often. Papa is a freakin idiot when it comes to the Sharks and Urban is more bland than a loaf of wonder bread. They need a different guest every day to keep it fresh.

Otis Byrd III
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Otis Byrd III
Yeah, I agree with you about Tierney. Even though I like the Tierney and Davis Show, Tierney does get kind of annoying after a while. Sometimes you have to wonder how Eric Davis stands him. LOL. They both balance each other well thought. I agree that Tierney should go back to NY. He needs to understand that the Giants and the A’s are not the Yankees. How can he come here and expect greatness from Lincecum? Lincecum is already great! He’s late to the Lincecum party. LOL. Lincecum is having a slow start to this season, but Lincecum will be… Read more »
John Sports
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AJ22,

I am definitely in the minority when it comes to Tierney, I know he can be annoying at times…but I think he has gotten better with time. Papa is not the sharpest when it comes to the Sharks, but I think he is strong everywhere else. Urban in small doses is cool, especially when he’s talking Baseball.

paperback writer
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paperback writer
Hey, everyone else’s opinion is as good as mine, I won’t keep repeating mine here. I equate “war” as a bad thing. I think the ‘competition’ or, unfortunately IMHO lame choice, is still a good thing. I declare a “truce” on any talk of radio “wars,” it’s way too inside baseball for our needs. It does matter who they put on, it does matter how much $$$ THEY make and it does matter who they force off the air. But, we have other options, all previously opined here in the past. Rather than “war” – see it as an additional… Read more »
Otis Byrd III
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Otis Byrd III
By the way, where is Eric Byrnes? Is he on MLB Network this week? I remember last week he was on with Tolbert for most of the week, and this week, he hasn’t been on KNBR. No one has said where he is. It’s kind of odd. Ray Woodson has done a good job on Sportsphone filling in for Byrnes the past couple of weeks though. I wouldn’t mind if he was the new Sportsphone host, even though I would rather Damon Bruce or Larry Krueger in that spot. Ray Woodson has the personality to host Sportsphone, even though he… Read more »
Stan
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Stan

I think Eric will be a basis for Ralph’s lawsuit-and remember this post- as his MANY missing shows,while paid for full time will be a fact KNBR and Cumulus will have a hard time explaining..hell,they will have a hard time explaining how Ralph being tardy for the last 20 years was fine with them..and then not for about the last 60 days?..

Stan
Guest
Member
Stan

I heard him on FOX sports ..He almost sounds normal when he’s not tweaking. Didn’t sound like the high flyer I heard and saw on Comcast last year.
Sure,its caffeine.

clembo
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clembo

Has BASG ever talked about 1050 Cumulus (cheap skates) programming after 7pm? That show just proves to me that the Mayans are right and the world is coming to an end in 2012.

Jeff
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Jeff

Would love more Rick Tittle on 95.7 TheGame

KNBR…fire Radnich. He is no longer relevant.

John Sports
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Jeff,
I agree with you about Tittle, but I don’t think he tows the company line enough for them to put him on more.

Otis Byrd III
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Otis Byrd III

B.A. Rich, Rod was with Gary back in the early 2000’s, as John Sports pointed out. Rod co-hosted with Gary and Gary’s show was the morning show at the time. It was from I think 2000 to early 2002. I think they were on from 6-9AM. Chris Townsend would do the updates, and every once in a while, he would chime in to what Gary and Rod were talking about. That was a good crew back then; Gary, Rod, and Chris Townsend.

B.A. Rich
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B.A. Rich

Yeah, interesting. I’ve only been listening consistently since ’07. But I thought I had a pretty good grasp on the history at KNBR. (swing and a miss).
I could definitely see that group being pretty good on-air.

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