95.7 FM The Game

Cumulus forms partnership with CBS Sports – changes coming to KNBR 680 and 1050

On Monday, Ralph Barbieri went on 95.7 FM “The Game,” the competing station of his former employer, and ripped the powers that be at Cumulus and KNBR. Meanwhile, Cumulus was working on a big picture move that could shape how sports radio sounds in the Bay Area forever.

From AllAccess.com:

CBS CORPORATION is launching a 24-hour, seven-day a week sports radio network, CBS SPORTS RADIO, to be aired on several of its Sports format stations and in syndication through CUMULUS MEDIA NETWORKS, with 67 CUMULUS-owned stations adding the programming as well.

The network will offer a full lineup debuting on JANUARY 2, 2013.  Affiliates will also have the opportunity to pick from some programs offered on a regional basis from CBS or CUMULUS Sports stations.  Hourly CBS SPORTS update reports will launch on SEPTEMBER 4, 2012.

Among the CUMULUS stations adding CBS SPORTS RADIO programming will be KNBR-A and KTCT-A/SAN FRANCISCO, KTCK-A (THE TICKET)/DALLAS, WCNN-A (680 THE FAN)/ATLANTA, WGFX (104.5 THE ZONE)/NASHVILLE, and several more.

What does it all mean? Probably not much for the KNBR stations until 2013, when the “full lineup” debuts. But changes are coming.

— Currently KNBR fills up a lot of time with content from ESPN Radio (which can currently be heard on 700 affiliate stations, including 350 fulltime affiliates) and Fox Sports Radio, especially on 1050. That will come to a swift halt in 2013, meaning no more Mike & Mike, Colin Cowherd, Nick and Artie, or JT The Brick. Or Marty Lurie signing off with, “Thanks for listening to me for the last eight hours, stay tuned as ESPN Radio takes us to the midnight replay.”

— Some of the updates that are currently handled by ESPN Radio (during non-peak hours) will be done by CBS Sports starting in September.

— Cumulus already shed one of their biggest (if not the biggest) contracts when they fired Barbieri. While Cumulus probably won’t ditch locally produced sports talk content altogether, they’re going to stick with the “Bob Barker” mentality, to paraphrase Gary Radnich: the price better be right.

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61 Comments on "Cumulus forms partnership with CBS Sports – changes coming to KNBR 680 and 1050"

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Just Me
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Just Me

I read the press release when it came out the interesting part was that some Cumulus host could be distributred into the CBS Radio group. I wonder if 1) will KHTK possibly be picking up any KNBR hosts shows 2) will 1050 be devoted to CBS full time.

Jeff
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Jeff

All KNBR would have to do would be to discuss the Kings a little (if they are still there) and it would work in Sacramento

Sunset Boy
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Sunset Boy

Does this means a lot of shared content, and not just on the weekends…in other words, less localized sports talk? In other words, will KNBR broadcast sports talk from Atlanta or Dallas? Why pay 5 different people in 5 different markets when you only have to pay 1 and just simulcast it?

I wonder how this sits with the Larry Baer and the Giants ownership group. Sounds like KNBR is going to have to pay more attention to other teams in other areas. No more giants-cenric radio. They can’t like that.

The Sports Leader
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The Sports Leader

“I wonder how this sits with the Larry Baer and the Giants ownership group”

Interesting and valid point.

Sunset Boy
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Sunset Boy
It all hinges on how this affects KNBR’s ability to promote local teams, ie the Giants and the 49ers. I’m going to assume that Cumulus is motived by profit (gasp!) and that this is essentially a cost cutting move in a dying industry — thus, a plan to share content from different markets among the new network stations — Atlanta, Dallas, SF, and Nashville — would make sense along those lines. But given the Giants stake in KNBR, and the fact that KNBR and the Giants are bedfellows (the Giants are KNBR’s cash cow — just look at the baseball… Read more »
Slam
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Slam

So Gary Radnich making fun of Raj Mathai and Lawrence Fan wouldn’t translate in Atlanta ?

Dan
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Dan

I think of this as good news. Possibly hopefully, no more Brooks and Fitz, Murph and Mac, Gary and Larry, and Tom’s self righteousness!

As long as Damon has a role, I’m happy. However if I lose Damon, but everyone else, that’s a good thing.

It’ll be nice to hear real criticism of our local franchises instead of softball opinions.

Paperback Writer
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Paperback Writer

Lol. Yeah , right?

Hi Damon or Damon’s agent.

Dan
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Dan

That didn’t sound right so let me try again. I met to say that I hope Damon finds a role in the new format. However I’m so pleased that the rest of those ass kissing frauds will be gone that even if Damon is collateral damage, I’m okay with that. I’m just tired of these guys pretending that if they tell enough lies, we’ll believe it. I’d like to think we’re smarter than that but then I read comments defending these guys and realize I may be wrong.

Stan
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Stan

How much longer can Damon Bruce exist as an island?…To be the only high paid show surrounded buy budget programming?..doesn’t really make sense.
Maybe move him to 6pm on KNBR and dump part time there-full time paid, Eric Byrnes?

Gooselosgatos
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Gooselosgatos
I hope they dump Bruce instead though I’m not that high on Eric either but at least he can back up most of his opinions with facts. I was watching the YouTube clip of Mark Cuban criticizing the sports media for their coverage of the NBA Finals all the while completely destroting and owning Bayless. Brilliant clip and Cuban made the same points about Bayless that I’ve made about Bruce. Cuban’s Points…. “you guys just talk in generalities so no one can say you are wrong. You guys won’t use facts back up your comments.” “Skip, what is a zone… Read more »
Paperback Writer
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Paperback Writer
The way I interpret the release is this: BIG markets like SF/KNBR will continue to function as they are , BUT wil be syndicated to smaller stations and markets in the CBS family. So you are in Truckee out of KNBR range, you get Gary and Larry out of CBS Reno. Your in Yosemite, you hear Murph and Mac in Fresno. A big event , post game pennant clinching game , a perfect game will bring national exposure: “We are going out live to our San Francisco affiliate to our stations across the CBS Sports network to bring you Ginats… Read more »
Dan
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Dan
Sounds good Paperback except if we use the current talent (Damon excluded) to “brand the bay area”…we’ll continue to be the laughing stock of sports. The current host on KNBR are clowns. I know I’m jocking Damon pretty hard here but who else affliated with KNBR gives you a more true and honest assessment of the local sports landscape? It seems everyone on 680 is a Shill. I agree with what you anticipate could happen. It makes sense but I was looking forward to a housecleaning. I think we deserve and can get a better product than what KNBR 680… Read more »
Paperback Writer
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Paperback Writer
If boosting and saturating the local airways with Giants in a year they win the World Series or 49ers all the time in a year they are a game from the Super Bowl is “shilling” – I say fuc$ yeah! If local radio is not giving them to us , you will never hear a peep about them anywhere, only a brief whisper if they win it all. Dan , your boy, d Bruce, said he could be a better GM than Sabean – then then Giants win it all. He said 49ers would never win with young York ,… Read more »
Dan
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Dan
I obviously disagree. I wish I had more time or was a little bit younger because I would definitely waste a lot of time thrashing you on this topic lol. But I don’t and I’m not so I can’t. And for the record, the 49ers have only been relevant in the sports world for about 11 months. 13 months ago, they deserved all the disrespect they were receiving. The Giants? Take a way the WS (I know you can’t…) and they’ve been pedestrian. Warriors? A’s? Raiders? Get it? Finally, when i say Shill, I mean that they are practically delegates… Read more »
Paperback Writer
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Paperback Writer

Thanks, Dan , we seem to agree on time and “age” but differ on perspective , that ‘s cool, we’re all good here , regarding the real world
Enjoy the week-end!

Gooselosgatos
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Gooselosgatos

Paperback,

One day when Bruce is out of radio and we see him fdoing SummerStock theater at the local county theater people might wake up and realize what everyone in the industry knows.

He’s a frickin aaaaaccccctttttoooorrrr!

Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check

I think this pretty much guarantees Damon is paired with Tolbert

Dan
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Dan

That doesn’t sound like a winning combo

Gooselosgatos
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Gooselosgatos

Very much doubt it.

Bruce works beat solo and there would be little to no chemsitry between those too.

But hopefully they would get rid of Fitzgerald which we are in total agreement on.

Just Me
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Just Me
I highly doubt we will see any changes on 680, but I think 1050 is more likely to see changes. I would wonder though if KNBR is willing to lose the ESPN programing of NBA and MLB games. The one point that was brought up on a nat’l board was would CBS Radio go after it’s former Westwood One properties of the NFL and NCAA. The one other interesting thing out there is the Dan Patrick show, his show is owned by DirecTV, distributed via FOX Sports Radio, but he is also an emoplyee of Comcast/NBC. NBC has also signed… Read more »
tommyj
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tommyj

Getting rid 0f ESPN weekend program with Freddie Coleman, “The Coach”, Johnathan Coachman and Amy Lawrence won’t be missed. My guess is 1050 is all-CBS, Tolbert gets less of a salary since he’s only on 680 in this scenario and Damon moves back to nights or KGO (Ronn Owens replacement). Hopefully the fire Paulie’s soundboard!

The Sports Leader
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The Sports Leader

A better result tommyj. Let’s fire Paulie Mac and send him packing to Hoboken NJ.

tommyj
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tommyj

Good analogy TSL; PM is to sports talk what Jersey Shore is to TV: they’re both on and a lot of us don’t know why! Pretty funny Ralph brough Glenn Gary Glenn Ross soundbite to 95.7 interview; the noise in sports talk has permeated so much that people are bringing it on “road trips”. Now if you’ll excuse me, I’m going to have some coffee, because I’m a closer !!!

Otis Byrd III
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Otis Byrd III

I actually don’t think Freddie Coleman and Jonathan Coachman are that bad. They are probably one of the better hosts on ESPN radio, and they both have good insights. That’s a good pairing.

Amy Lawrence can get a little annoying at times, even though she is a good analyst.

The Sports Leader
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The Sports Leader

I will give my two cents. Better yet.
Move Damon Bruce to the 3:00pm – 7:00pm time slot at KNBR 680.
Far superior to the ex-basketball player who does not know the english language.
Love him or hate him Damon Bruce knows his stuff. And is not beholden to any special interest.
(well maybe a certain school in Bloomington Indiana)
And no, this is not Damon’s agent. Just a listener.

Dan
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Dan

+1

Gooselosgatos
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Gooselosgatos
He knows so little about the intracies of sports its pathetic but people equate sounding confident with being knowledgable. He rarely ever backs up his criticisms with detailed information and instead uses generalities (“Alex Smith is a lousy quarterback”) for instance. Does he break down the aspects of the game to make his argument – never because he doesn’t know enough and would sound like a tool if he did so. And this goes for his opinions on baseball, basketball and football. I bet you if you asked him why you would switch in an NBA game from a zone… Read more »
Otis Byrd III
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Otis Byrd III
As you guys already know, I’m a fan of Damon Bruce as well. It will be interesting to see what happens to his show after this decision. We’ll see. As far as where to move him if he moves, I wouldn’t mind him on the 3-7 PM timeslot on 680. Even though he has a good thing going on 1050 from Noon to 3, he would probably get an even bigger audience and following in the 3-7 timeslot, where a lot of people are coming home from work during those hours. The only thing is, will Damon be ok with… Read more »
B.A. Rich
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B.A. Rich

“Apparently according to Damon, that’s one of the reasons he came to 1050, so that his show wouldn’t be pre-empted.”
Wrong. The reason why he was FORCED to 1050 was because he’s not good enough to unseat anyone that’s on 680. Except for The Fitz & Brooks show. But with the Warriors taking care of that show, KNBR is not going to get rid of a show that they don’t have to pay for.

Stan
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Stan

Krueger is making a complete ass of himself on KNBR..he wont admit James is a great player..so Kreuger’s argument? That Lebron wasn’t loyal to Cav’s owner Gilbert!!
THAT is THE most asinine argument I’ve heard in sports radio since 2005.
Is Gilbert Lebron’s daddy?..lol James stayed in that dump Cleveland for 7 years!..7 more then anybody else would have,with any choice,
Kreuger digging that hole deeper and looking like a baffoon.
Hank Schulman had it right. Larry is a tool..can’t get anything right but to suck up to Bunghole.

Stan
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Stan

And Radnich better watch out. Larry loves the idea for that new show on KNBR..The 9-12 Larry Kreuger show.

FireFitz
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FireFitz

Finally, changes!

Hope this means they get rid of Mac and his soundboard, the egotistical Radnich “look at me and look at me good,” the condescending and know-it-all Fitz, the still-in-middle school Brooks, and the part-time (I’m doing this and not playing because I want to talk Giants…..year right!!) Byrnes.

Somehow find a way to keep Tolbert and Damon…but not together. Then, KNBR would have a chance to be somewhat OK.

Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check

Cool name

dubs49ersgiants
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dubs49ersgiants

Does this mean that “The Game” will have a chance to program espn radio during off peak hours? I think they currently have yahoo sports radio but having espn radio would be boost for them.

Stan
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Stan

Yahoo has some of the poorest quality sports hosts…too many sound like they were raised on Howard Stern pablum.

Otis Byrd III
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Otis Byrd III

Some of the Yahoo Sports radio hosts are ok. Chris Russell on Sunday mornings isn’t too bad, even though he has crazy takes on some sports issues. LOL.

But yes, having ESPN radio would be a boost for 95.7, even though ESPN radio sadly doesn’t talk Bay Area sports that often.

Sunset Boy
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Sunset Boy
Steve Czaban on Yahoo stands out as a really, really good host, IMO. The right mix of cynicism, wit, and gravitas. I’ll take his show over any other syndicated sports talk, with the exception of Jim Rome. As far as ESPN radio is concerned, its just one pile of generic garbage after another. The sooner that crap is gone, the better. Mike and Mike are unlistenable, just awful. Coach and Coleman, neither of those guys have even a weak grasp on the English language. Amy Lawrence sounds like she’s trying way too hard, and is always about to break out… Read more »
tommyj
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tommyj

Love Czaban; wished the game would boot that loser Lund, move “Rise Guys” to later morning and moved Czaban for AM commute; much better than any of those ESPN AM turds!

3rdKing
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3rdKing

i know hes a huge Dodger honk, but he is funny

BIG BEN MALLER…..PUT HIM ON

3rdKing
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3rdKing

Radnich has nothing to worry about, he’ll land higher then he is now

Paperback Writer
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Paperback Writer

+1,000,000,000!

Otis Byrd III
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Otis Byrd III

Speaking of Gary, is anyone already kind of tired of him taking shots at Vern Glenn, now that Vern moved to KPIX?

It’s like Gary, c’mon, congratulate him. I mean, yeah, KPIX is a local competitor to KRON, but Gary and Vern are friends, and yeah, Gary makes fun of everyone, but at least congratulate, or acknowledge that your long-time friend and colleague, is moving to another local station, which is a better opportunity for him.

Stan
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Stan

He’s not taking shots at him Otis. He’s joking. Instead of the standard “Vern is a credit to his race” crap..he’s doing a bit about Vern.

Otis Byrd III
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Otis Byrd III

Yeah, that’s true too, but it’s kind of making him look bad. He should’ve at least said congratulations to Vern or that he will miss Vern on KRON or something like that, before he starts joking about Vern.

Yeah, everyone understands and somewhat gets Gary’s schtick, but I guess I just thought he would do something different for Vern, since he worked with Vern for a long time, and they are both friends.

B.A. Rich
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B.A. Rich

Him and Vern actually had a pretty good 10 min. farewell segment on KRON. He congratulated Vern and all that stuff your saying he should do then. He even openly mentioned which station Vern is leaving to, which I was pretty surprised about, being that its a competing station and all.

Otis Byrd III
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Otis Byrd III

Oh my bad, I didn’t know he did that for Vern on KRON. I was saying that he should do this on his show on KNBR, but I didn’t know he did that for Vern on KRON. My bad man. Sorry about that.

Well ok, I take back what I said.

Jeff
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Jeff

Here is the farewell segment Gary did with Vern on KRON. I think he did a real nice job.

http://serve.castfire.com/video/1030666/1030666_2012-06-18-221506.html

Otis Byrd III
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Otis Byrd III

Ok, thanks man! I’ll check it out

Stan
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Stan

Wow,Tim McCarver lost a lot of weight..and his voice sounds different. Has he announced he has an illness?

tommyj
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tommyj

If McCarver had an illness, It would take him an hour and a half to tell you what it is! That being said I hope he’s not sick, just going for the cheap laugh.

formerKNBRemployee
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formerKNBRemployee
it will be interesting because in order to carry ESPN sporting events (MNF,SNBB and basketball games)- KNBR needs to air a certain amount of hours of ESPN radio programming (I’m unsure of the EXACT number of hours). If KNBR broadcasts CBS sports radio instead- they would ultimately lose the rights to carry those events- meaning “the game” could step up and take those if they dropped Yahoo! Sports radio. If Cumulus didnt buy out CBS radio- they could simply broadcast ESPN radio on KNBR 1050 all day (except 3 hours of damon) and be able to carry ESPN live events.… Read more »
Jeff
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Jeff

Hope this is the end of Radnich.

AndrewIfallalot
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AndrewIfallalot

This is bad news in general, it may signal the death of local SF sports radio to give way to more East Coast-centric and watered down crap that will work nationwide. The Bay Area is somewhat safe because it is market #4 but I am scared that instead of KNBR being the voice of the Bay Area for the rest of the country on the syndicated network it would instead start to be dominated by east coast bias

Brooklyn Logic
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Brooklyn Logic

Why do people give Damon Bruce such a break? He’s even more obnoxious, humorless, self-serving & hard to listen to as Brandon Tierney, yet many San Fran mediaphiles are quick to give Bruce the benefit of the doubt. I don’t get it.

Snoop
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Snoop

Heard that Eric Davis is leaving 9.57 for a new gig. How does the Razor and Brandon T sound?

snarkk
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snarkk

I see this as a net negative. Anything Cumulus does is to pad the bottom line, make the content worse and pablum-like, and screw the listeners…

Dodger Kings fan
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Dodger Kings fan

Anyone who thinks Gary is a “shill” just doesn’t get it. I am a Dodgers and Sac kings fan and Gary is by far my favorite broadcaster to listen to. His sense of humor and balanced approach to sports is refreshing. Damon’s approach might have worked for me when I was a teenager who thought the world revolved around sports but now…not so much. There is a place for him though….1050 and NOT on my radio. Glad I still have a choice and I wish both of them well.

Stan
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Stan

What do you know? You also like the Dodgers. Figures Radnich you enjoy.

techvbjoe
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techvbjoe
KNBR was a joy to me everyday, everywhere. They are blowing it. They HAD Personality, controversy, information, and home team bias (okay with me, lifer in Bay Area). They missed the boat for hopefully something: more money, uneducated or unopinionated listeners. They stood above the sports talk world with some personality. Now they are white bread…. It breaks my heart. I am on the road all the time and I enjoyed the lively debate on selfish owners, prima donnas, overpayed athletes and then the best was the discussions of the unheralded “community superstars”: there presence in their market supporting local… Read more »
techvbjoe
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techvbjoe

Sorry for the typing errors, I was in a rush and wanted to say something when I couldn’t get my fix of KNBR.

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