95.7 FM The Game

December ratings: KNBR takes a 49ers-like tumble

knbr 680 vs 95.7 the game

Whether it was due to the 49ers’ collapse or the Giants’ lukewarm offseason stove, KNBR’s ratings fell to their lowest marks in quite some time this month (according to the Nielsen numbers for San Francisco and San Jose).

San Francisco

October

November

December

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 6.6 992,400 8.9 1,449,500  3.7  745,800 Cumulus
KGMZ-FM 1.3 409,600 1.4 471,200  1.3  328,800 Entercom
KTCT-AM 0.6 227,800 0.4 217,500  0.5  205,500 Cumulus

 

San Jose

October

November

December

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 5.6 218,600 7.1 319,000  2.8  156,500 Cumulus
KGMZ-FM 0.8 72,100 0.9 88,300  0.9  68,200 Entercom
KTCT-AM 0.3 50,600 0.3 50,000  0.3  44,300 Cumulus

 

Radio ramblings

— Ted Robinson hosted Tom Tolbert’s show yesterday. I caught the first hour, and there was no mention whatsoever of the Ray McDonald report or Aldon Smith possibly drinking with the alleged victim and McDonald. Even the sports updates — which mentioned Jay Glazer’s report saying Jim Harbaugh and the 49ers will part ways within 48 hours of Sunday’s game against Arizona — steered clear of the topic.

— Oh, but there were plenty of callers who told Robinson how he’s the best announcer in the biz. And Robinson spent a lot of time talking about the 49ers’ young players who’ve made their mark late in the season. That’s when he wasn’t openly campaigning for the defensive coaching staff to be kept together and for Vic Fangio to get an interview for the not-yet-open head coaching spot.

— A caller complimented Robinson, then brought up a perfectly legitimate point about the 49ers this year: maybe allowing the team to use two separate locker rooms wasn’t a great idea, since the locker room environment is where teams generally spend time together. Robinson downplayed the issue (and said that it was just a one-year thing, because next season the entire team will be in the Levi’s Stadium locker room only). He also said that the issue was overblown by the media, who get “surly” when players aren’t made available during open locker room periods because it crushes their “egos.”

Hey Ted, news flash. You’re hosting a show on KNBR. You are the media! The only difference: your paycheck comes from the team the other reporters are trying to cover.

— Teams absolutely love to have their announcers host shows on local radio. Robinson fills in throughout the year, then he sets up shop for a while during the holidays. Now that the team is actually good, Bob Fitzgerald’s bright side takes on the Warriors are finally genuine. Greg Papa anchors 95.7 The Game’s most successful show. Kings play-by-play announcer Grant Napear hosts a drivetime show in Sacramento. Back when Damon Bruce drove them crazy, Dave Flemming was the Giants’ choice to host Sportsphone 680 after home games. You could probably throw Tolbert into this conversation, now that he’s doing color commentary for Warriors home games. It’s not all that surprising — these guys all got to where they are because of their broadcasting experience and knowledge of sports. But it’s a practice that leads to unlistenable radio if honest and fair criticism is avoided.

— Fans: “Hey 95.7, you can’t keep talking football, football, football after the local teams’ seasons are over.”

— 95.7: “Oh yeah? Just watch.”

— Fans: “Well, you can’t focus 95% on football after the Super Bowl!”

— 95.7: “Oh yeah? Haven’t you heard about a little thing called … free agency? Or the NFL Draft?”

— I kid, I kid. A lot of people have accused me of being a little too harsh on KGMZ, but I get along fine with almost everyone who works for that station. JB and DB would probably like to throw me off the Golden Gate Bridge, but the other Gamers I’ve come in contact with over the last year are great guys. And I’m glad 95.7 is still plugging away …. otherwise, these posts would be unnecessary (not that they’re exactly necessary now, but it’s a good way to give the radioheads a forum to chat, joke and bitch about the stations).

— Not that he needed to do so, but Larry what’s-his-name came over during Saturday night’s Niners game and apologized for forgetting my last name the other day. Just kidding, Mr. Krueger. And thanks to you, Kate Scott, Joe Hughes and everyone else in the vicinity for vouching for me when Mr. Radnich asked if I’m an OK guy.

— Tolbert on Adam Meyer, the sports betting “expert” and former (I’m assuming) KNBR regular who recently got into a little trouble:

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