According to an industry source, Gary Radnich and his wife Alicia recently reached out to 95.7 “The Game” to explore the possibility of joining KNBR 680′s rival station. According to the source, Radnich and his wife requested — and got — a meeting with Dwight Walker, Vice President and Market Manager for Entercom San Francisco, and 95.7′s Program Director, Jason Barrett.
The subject of the meeting? Radnich and his wife were looking for a lucrative multi-year deal. It’s not clear how those talks progressed, but it looks like after the announcement that starting this morning at 9 am, Radnich and Larry Krueger will join forces for the “Gary and Larry Show,” Radnich will continue working at KNBR for a while.
“The Sports Leader” has undergone many changes since losing its status as the only “game” in town for sports talk four-plus months ago, and many wondered if Radnich’s time was coming to an end after KNBR forced him to work with Damon Bruce. The new 9-to-noon pairing created a noticeable shift from Radnich’s familiar topics to the sports news of the day. There was noticeable tension between the two, and Radnich’s dislike of Bruce’s sound drops and sign-off line (“sports don’t build character, they reveal it”) didn’t seem like an act. They fought for microphone time, and before long Radnich took a back seat to a certain extent and let Bruce drive the show. Then after two weeks, just like that, Radnich was gone.
Radnich went on a long vacation, something he does every year before his kids head back to school. But during the first week of Radnich’s time away from KNBR, he still worked at KRON. Then he reportedly went to New York last week, where Hurricane Irene provided a reasonable — albeit convenient — excuse to let Bruce fly solo on Monday and Tuesday of this week. It’s almost like Radnich refused to come back to work unless things changed — at least that was my premonition all along and why I harped on his absence the way I did.
Radnich probably still wants his own show, since that’s what he’s used to. Cumulus clearly wanted Radnich to have a partner, since his solo show was dying a slow death in the ratings. So it looks like they reached a compromise and exchanged Bruce with Krueger. Krueger, while certainly controversial, isn’t going to step on Radnich’s toes — not after Radnich defended him during “brain-dead Caribbean”-gate in 2005 and helped opened the door this week for Krueger to once again host full-time at KNBR.
Whether or not Cumulus knew about Radnich and his wife meeting with 95.7, the prospect of him leaving KNBR had to make them a little nervous. Whatever you think of Radnich, the only person who’s been hosting at KNBR longer is Ralph Barbieri, and if Radnich switched stations it would be big news. KNBR knew Radnich was unhappy with the decision to bring Bruce aboard, and disgruntled employees often look for ways out. It appears KNBR looked at the situation and sided with Radnich (and Krueger) out of fear — and to block Radnich from switching to 95.7.
If Bruce moved from KNBR to “The Game,” people would definitely talk. But nothing would drastically change in terms of Bruce’s show, which has maintained a consistent style and tone since he replaced Krueger on Sportsphone 680. It would be interesting for listeners to hear Bruce’s true thoughts on KNBR if he made the jump (it would also be fun to hear Bruce’s thoughts about Radnich now, but since he’s heading back to 1050 that’s probably a longshot), but he hasn’t been around this market forever. While it would make for an interesting story, Bruce switching stations would be looked at as just another career move of many he’ll make over the years, since barely anybody under the age of 50 works for the same employer for 10 years anymore in any profession.
It also isn’t a sure thing 95.7 FM is or would be interested in Bruce. If the two parties have had discussions, Bruce has been able to keep them quiet — unlike Radnich, at least in this case.
It isn’t certain if “The Game” would want Radnich either — especially since, as Dan Dibley noted, adding him would be “counter to our ad campaign” — but with Radnich’s reputation in the region and his lengthy tenure with KNBR, moving to a competing station would give him all new material. What would Radnich say about KNBR after leaving? Would the “battered performer” get a much-needed energy boost? How would Radnich change his tune after dismissing 95.7 several times on KNBR since Dan Dibley left?
It looks like we may never know the answers to any of those questions. But like everything else in these ongoing radio wars, schedules, hosts and partnerships are subject to change.














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damon bruce sucks...end of atatement.
Only 'for sure' station change for me is the sound of Radnich's voice. I'm sure I am not alone. Very little content or analysis. Just a lot of "hey I am an intiguiging guy, listen to me talk about myself." I bet if effective radio execs had this guy in cold for a trial they wouldn't listen too long. No wonder "the game" passed. LOVE D Bruce as he is full of content and original breakdown. KNBR YOU DESERVE A COMPETITOR SINCE YOU STUCK WITH Radnich FOR SO LONG.
Gary is the biggest jackass ive EVER heard!Rude,moronic,a-hole !!! He should have been fired years ago !!! Dibley is an A-Hole too,but i dont listen to either of them.1050 is still a good alternative.
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Dibs is the man. However,I think the need is mutual amongst the rise guys and Dibs . The Rise Guys had (sac town) a very good, highly rated show, without Dibs. With Dibs they are even better.
Radnich has been toast for at least 10 years. He should have been kicked to the curb then.
Gary, Bruno and Dibley were the best. Great chemistry and Dibley would put Gary in is place at times. They liked eachother and is was good radio.
I'm a 21 year old out of the demo listener and I think Gary is the man. D Bruce is a lame and listing to how bad huffs swing is and how tejada can't field a ball gets old. I say bring bak the Tony Bruno segment and make it the Gary and Dan Dibs show and you'll have a instant hit!!
Dibs isn't going anywhere. You can now see that he was the driving force on both Murph & Mac and Radnich. He has made the Rise Guys wildly entertaining when they were kind of vanilla before. If Hammer was smart, he would have given Dibs his own show and cut some fat. Letting Dibs go is going to come back and bite Hammer in the ass.
I wish Damon well - in another town! He has radio craft skills, work ethic and SOME sport knowledge - but his obvious flaws in a big radio market - expose him to be inept for the job. Coming in as an "Outsider" (Hey, I'm an outsider, too) he made no effort to learn the history, culture and unique perspective of the Bay Area and NOCal sports scene and uniqueness. He speaks down to listeners, he acts superior because he lived in NY and Chicago and acts like college hoops only exists in the Big 10. His ambitions are larger than his current talents. I advise him to go to a somewhat smaller, less complex environment with a lot of transplants from around the country - like Sports 1090 San Diego. He'd impress the transplants and attract all the naive 18-40 year-old male sports fans. If you ever heard Lee "Hacksaw" Hamilton down there in his prime, (Rome imitates him -"Rancho Cuacomonga TALK TO ME!" you'd swear Damon is his son. Gary Radnich is a media treasure, listen, learn and laugh, he's good for your soul. (AND STILL THE MEDIA KING!!!) Long live the KING!!!
Radnich is a tool. Treasure? Please. Old hack who's act is worn-out. He knows it, the listeners (fewer every day) know it ,and if you don't believe that, look at the ratings. Worn out radio personalities don't die, they just have more excuses.
Gary sounded overly giddy today with Krueger. Like a school girl with a crush. Very creepy...well he got what he wanted - a show where he can call his older callers "young man" and continue with his outdated schtick. Now let's see those ratings drop again...
I think it all sounds very juicy, and we can speculate on the true motives all day long, but these guys are all just trying to do their jobs and look out for their careers. Ratings don't lie, the best talent will make it out on the airwaves one way or another.
Gary "reached out" to 95.7 with his wife? Is/was he looking to co-host a radio show with her? Like having her glom onto his evening segment on KRON isn't bad enough. To me this whole Gary/Damon thing made both Gary and KNBR look bad. Damon Bruce is the only one who comes out clean on this.
I don't know if I would say that Damon comes out clean. He still came off as way too critical and over-the-top during the two weeks that Gary was gone.
Gary is the only reason I listen to KNBR. The fanboys in the morning are brutal and the charisma-free zone 12 to 3 is unlistenable.
Has anyone heard 95.7 The Game's ad, ripping Lee Hammer about the 9-Noon show?
The GAME just posted it on Twitter: Want to hear what a sports station in crisis sounds like? Listen in on a call to the Sports Crisis Hotline: http://bit.ly/n9azch #957thegame
Awesome! Look, the Giants broadcasts are great. I love em. However, the rest of the time, it all sounds the same. Every friggin day, the same. Boring, re-done stories told by homers who are afraid to talk.
Love it!!! I'm sure my listening habits were like many others.... I tuned in for the Tony Bruno segment and clicked it off when they were done. Got tired of the "pop culture", rude treatment of callers and personal / self-aggrandizement of Radnich and his family on the air. Who cares!!! Damon Bruce was a breath of fresh air. He actually GOES to sporting events; talks with fans (not other "journalists") and is engaged with the callers. He even responds to your E-Mails. He deserves better. Been w/ 95.7 since it came on the air.
Hey i agree with you guys Damon spoke for everyone us fans .I think knbr 680 those not want any controversial and tell it how it is.Well have to move to knbr 1050 to listen to Damon,well I have suggestion ,why those knbr 680 move fitz and broks show to 1050 and move Damon back to 680 at 12:00,opps forgat that the fitz and brooks show is being paid by the Warrios !!
Tony everything you said is spot on, I actually tuned in when Bruce came back to KNBR. Damon Bruce speaks for the fans,nothing wrong with telling it like it is, people complaining that he was too negative........give me a break.
Man, too bad for KNBR. Would have been a great chance to drop some dead weight. Radnich's show consisted of about 10% sports talk, 50% pop-culture talk, and 40% Gary interrupting, or talking over callers and guests who were trying to talk sports. It was the most frustrating and annoying shows out there. Personally, I thought the last two days, with D Bruce, were better than anything I had heard over the last few years with Radnich.
Yes! Please go Gary...then you can audibly be thinking about what you're going to say next while ignoring what other people are saying on a different station. Sorry but I never liked Radnich...his best segment is with Tony Bruno and even that's barely listenable. Hey Gary..I know when Bruno is being funny, I don't need your over the top laughter on every joke..
bummer, Radnich's schtick is so played out. Hey I'm old, the bosses only care about the 25-54 demo, I wanna talk about the golden years. Love D-Bruce getting a shot on the sports leader and wish they would have sided with him rather than the this uncreative, unambitious relic