95.7 FM The Game

How radio ratings are calculated, Lieberman strikes again, Bruno on 95.7

knbr 680 vs 95.7 the game

The Nielsen numbers were released yesterday, and the gap between KNBR and KGMZ narrowed a little bit more. What does that mean? I don’t know, since the stations don’t even care about all ages, 6 am – midnight, seven days per week ratings (they only look at men age 25-54, and they only really care about 6 am until 7 pm on weekdays).

Also, the way these numbers are collected in San Francisco, San Jose, and several other large media markets, is weird.

From my understanding, about 100 people (in San Francisco — I’m not sure how large survey sizes are in other markets) are selected to wear a pager-like device called the Portable People Meter (PPM). They have to wear this thing all day, and it picks up what each person listens to and maps each frequency to a specific radio station based on inaudible codes. The group is selected based on area demographics, and each person wears their PPM for a considerable amount of time. Wikipedia says it’s about a year or two, and that’s what I’ve heard as well.

For a long time, KNBR has dominated that 25-54 men demo in every weekday time slot. Yes, every time slot. That’s why they rarely make any changes to their lineup. So either they’re in possession of the magic formula, the PPM sample size is right in their wheelhouse, or both.

San Francisco

May

June

July

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 6.1 968,500 5.8 916,100  5.1  771,500 Cumulus
KGMZ-FM 1.5 286,400 1.7 369,400  1.6  373,100 Entercom
KTCT-AM 0.5 190,200 0.4 117,400  0.4  120,800 Cumulus

 

San Jose

May

June

July

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 5.3 218,500 5.3 218,500  4.4  158,500 Cumulus
KGMZ-FM 0.8 61,200 0.8 63,400  0.9  74,200 Entercom
KTCT-AM 0.5 48,600 0.4 27,700  0.3  27,500 Cumulus

 

Radio ramblings

Rich Lieberman seized on some comments Gary Radnich made about newly hired Spurs assistant coach Becky Hammon this morning. There was so much fantastic hackery involved in this post — where to begin? First, Lieberman didn’t quote Radnich.

Radnich essentially said that Becky Hammon, the woman coach just hired by the San Antonio Spurs wasn’t worthy of the job.

I’m paraphrasing, but Radnich basically said that women coaches; no matter how revered; no matter how much respected like Hammon, for example, can’t relate, (Raddy’s words), to present day, modern-era athletes. They can’t coach men. Also Radnich’s words.

Then he added this:

UPDATE: 12: 07 PM PT: KNBR traditionally places interviews and content on its podcast pages–it has curiously OMITTED the 9 AM hour of its “Gary and Larry” Show.

We’re not surprised. But we’re not stopping either. Perhaps KNBR will have a change of heart, gees I wonder why this hour was omitted –Oh, never mind.

KNBR only posts segments of interviews aired on Radnich’s show with Larry Krueger. They don’t post hourlong blocks of content, and for a reason — they don’t want to encourage listeners to bypass the live version that includes ads. They let Damon Bruce podcast his entire show, but that’s because they weren’t making much in the way of ad revenue off his 1050 show in the first place.

I didn’t hear what Radnich said about Hammon, but it’s nice to see that the #DJaxToOakland fiasco didn’t keep Lieberman from letting the truth get in the way of a good story.

— I caught about a half hour of 95.7’s morning show yesterday on my way to 49ers practice. Tony Bruno sounded like he always does — it was pretty remarkable how he was able to steer a show with two new co-hosts without a problem. He even snuck in the end-of-segment ads like it was nothing. I don’t know if he’ll stick on 95.7, but Bruno’s skills are impressive … and that’s coming from someone with barely any broadcasting experience to speak of, so you know it means something.

— Also of note: Aubrey Huff mentioned “piles of poop” at the Coliseum at some point. I forget the context, but it probably doesn’t matter.

— If this doesn’t come across all that well in these “Radio Wars” posts, let me make it 100% clear … Despite the jokes and the silly arguments, I have tremendous respect for broadcasters — whether it’s play-by-play and color analysts who call games, or talk show hosts who have to be “on” for two, three or four hours every day. It’s far from easy, which is why I have Joey “Bay Area Duck Guy” McMurry host every BASGcast — he’s an actual broadcaster who hosts a daily sports talk show in Eugene, not a garden variety smartass like myself.

It’s fun to cover this stuff, and large markets like this one need people to pay attention to how the media operates. But sports talk radio is a really, really tough business. You’re at the mercy of the listening public, saying the wrong thing can get you fired, and the people who make the hiring decisions are as subjective as any listener.

That’s why I work for myself. If I write the wrong thing, all I have to worry about are some negative comments and replies on Twitter and Facebook.

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