95.7 FM The Game

January radio ratings, plus 95.7’s “weed or smoothie” game

First, the ratings.

San Francisco

December

Holiday

January

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 3.7 637,700 3.4 665,400 4.7 786,500 Cumulus
KGMZ-FM 0.9 247,700 1.0 241,900 1.2 257,600 Entercom
KTCT-AM 0.6 261,300 0.6 219,900 0.8 271,400 Cumulus

 

San Jose

December

Holiday

January

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 2.8 157,700 2.8 148,700 3.6 177,300 Cumulus
KGMZ-FM 0.8 52,300 0.6 47,200 0.8 44,900 Entercom
KTCT-AM 0.6 73,400 0.5 52,200 0.6 64,500 Cumulus

 

Now, a story that does a decent job summarizing the current state of 95.7 The Game’s content.

On my way to Oracle Arena last night, I flipped over to KGMZ. Chris Townsend and Drew Hoffar (Ric Bucher may have been busy preparing for his sideline duties with TNT) had a caller who was competing in a game called “Weed or Smoothie.” It’s an old radio trick (or internet quiz). You give someone a silly name and ask them to guess if it’s one thing or the other. John London and crew used to do a similar bit called “Steakhouse or Gay Bar” when he hosted a morning show on KNBR.

Last night’s caller/contestant was on a roll when I tuned in, notching his fifth correct guess in a row (it was a smoothie). The next one was “blueberry heaven,” which the caller correctly said was also a smoothie. That put the caller in a tie for the lead. The next one was something like “orange special paradise,” and the caller once again got it right by responding with “smoothie.”

Both hosts were thrilled to the point where it sounded like this contest had been going on for months and the caller who nailed seven in a row had just won a million dollars for his efforts.

I believe it was Townsend who asked, “Do you like MMA?”

“Uh, it’s alright,” was the somewhat hesitant response. Aaaaaaand, that was the last we’d hear from the winning caller.

The hosts’ tone quickly transformed from excited to almost critical, because who in the world could be so ungrateful and shortsighted that he wouldn’t get excited about this prize? According to both hosts, this gift from the friendly folks at 95.7 would teach the caller about the finer points of this rapidly growing sport.

Was it a V.I.P. pass to a future live MMA event? 

Guess again.

Was it a meet-and-greet with an MMA star? 

Not quite.

Was it a set of training sessions with noted MMA enthusiast Jay Glazer

That would be a NO.

For rattling off seven straight correct marijuana strains and smoothies, the caller clinched this major award: a two-disc DVD set featuring fights from UFC 149.

For those keeping track, this weekend’s pay per view is UFC 170.

According to Amazon — where you can buy this prize for $12.31 — this DVD set was released on Oct. 23, 2012. Based on the caller’s initial reaction, he’ll probably need a lot of, err, smoothies to sit through the whole thing.

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