Here are the ratings numbers updated through the June period, which runs from May 23 through June 19 (numbers on demographics or specific shows aren’t available to the general public):

San Francisco

April

May

June

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 6.0 1,027,900 5.8 1,013,000 5.3 905,900 Cumulus
KGMZ-FM 0.9 286,600 1.2 291,800 1.1 319,200 Entercom
KTCT-AM 0.4 168,000 0.8 337,900 0.4 152,100 Cumulus

 

KNBR 680 was tied for the No. 1 station in San Francisco but fell from seventh to tenth overall in San Jose.

San Jose

April

May

June

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 4.0 196,600 4.3 200,700 3.9 168,600 Cumulus
KGMZ-FM 0.8 50,100 1.1 53,200 0.9 38,500 Entercom
KTCT-AM 0.4 42,300 0.4 71,500 0.4 39,400 Cumulus

 

*AQH is Average Quarter-Hour Share or the average share of any quarter-hour during the course of the day. Reach is the total number of people that tuned in during the course of the week.

Here’s a graph that shows how each sports station has fared over the past year in San Francisco (when I get to a year’s worth of data on San Jose I will also include the year-over-year changes in that market):

Radio Ratings through June 2013

KNBR 680 continues to sit atop the sports radio rankings, and for the third straight month, it was the highest-rated station in San Francisco. The ratings are down slightly from last month, with a drop of just under 20,000 listeners. The Giants were in pretty good shape during this ratings period. It wasn’t until the day after the reporting period ended that the team started to really falter. It will be interesting to see if the losing has a noticeable effect on the ratings next month.

Over on the FM side, 95.7 The Game continued on its upward trend, posting it’s second straight month of ratings over 1.0 and also posting the second month this year with over 300,000 people tuning in. I am sure it helps that the A’s had gone 18-8 over that stretch, catching and then surpassing the Rangers for first place. With the Giants finding new ways to lose each and everyday while the A’s play like one of the best teams in baseball, it could make the ratings interesting as the summer progresses.

KNBR 1050 fell back after a surprising bump in the ratings last month. The rough patch for 1050 looks to continue with each passing month. Meanwhile,  The Game is looking like the new preferred alternative for sports talk outside of KNBR 680. In fact, KNBR 1050 becoming an after thought.

YOY Changes:

June 2012 – June2013
Ratings Listeners
KNBR 680 13% 2%
KNBR 1050 -33% 49%
KGMZ (the Game) 83% 66%

The Game posted excellent year over year numbers, while things were more mixed for KNBR.

The Game nearly doubled the rating that it had posted this time last year while posting its second straight month with a rating over 1.0. On the listener front, total listeners increased by nearly 130,000 from this time last year and were the second highest in the station’s history. The improvement on a month to month basis has been gradual, but every month this year has seen solid year over year growth.

For KNBR, things were not nearly as rosy. On 680, ratings increased slightly over last year but total listeners were essentially flat from June of last year. On 1050, after a month where ratings and listeners had a huge bump, things returned to normal. I am not sure if it was the end of Warriors basketball or just a one month anomaly, but whatever the case, it didn’t carry over into June.

The numbers on the ratings and listeners are still a ways apart. However, with strong incremental growth and a strategy targeting the younger demographics, things are starting to get a little more interesting in the radio wars.