Media

The “Leader” strikes back: John Lund to leave 95.7, join Tom Tolbert on KNBR 680

John Lund, one half of 95.7 The Game’s successful mid-day show “The Afternoon Delight” with Greg Papa, has signed a contract with KNBR, and KNBR is planning to pair him with Tom Tolbert. This story was first reported by former KGMZ program director Jason Barrett, who says Lund’s contract expires in July and it’s possible he’ll continue working at 95.7 through then.

Lund will replace Ray Ratto, who has served as Tolbert’s most frequent co-host in the years since Ralph Barbieri was fired, but never had his name listed on the show (unless you count the “Welcome back to Mr. T and the Coach” lead-in they aired occasionally after commercial breaks). KNBR is interested in keeping Ratto in a part-time role, according to Barrett. This makes sense, because I highly doubt this move had anything to do with Ratto’s skills as a host or his on-air chemistry with Tolbert, which is strong.

Dismantling “The Afternoon Delight”

Remember several years ago, when 95.7 was the upstart little brother, running attack ads calling KNBR “old and busted” and signing talent away from “The Sports Leader”? KNBR in effect yawned and said, “Whatever, we got this. That little FM station will just shrivel up and die.” The move to bring in Lund shows times have changed, 95.7 has made inroads, and KNBR is doing what it can to kneecap their FM competitor. In other words, the so-called “Radio Wars” now represent an actual battle of sorts.

Back in December, Barrett published the supposedly secret demo (men 25-54) ratings for both stations, which is the only way you can see the numbers broken out for each show. KNBR held the edge overall in that demo (4.8 to 3.8), with large leads in the morning (6.1 to 3.9) and afternoon drive (5.3 to 3.0). One of 95.7’s shows beat KNBR, however — Papa and Lund earned a 4.2 rating in December, compared to a 3.1 for KNBR 680’s show in the same time slot hosted by Bob Fitzgerald and Rod Brooks.

Those numbers probably stayed the same or maybe even got worse for KNBR, because they recently made a slight tweak to their programming schedule. KNBR moved Gary Radnich and Larry Krueger from 9-noon to 10-1, so their show now overlaps with the first hour of Papa and Lund. Fitz and Brooks went from three hours to two. Now they’ve poached Lund, forcing 95.7 to either have Papa do the show by himself or find a partner for him.

Barrett makes the point that Lund is “capable of running point,” which will allow Tolbert to play the role of shooting guard in a sense without having to worry about steering the show and managing the clock. There might be some truth to this, but that’s not why a radio station like KNBR outbids a competitor, especially with its parent company’s stock doing poorly (Cumulus Media closed at $0.33 per share today; it sat at $2.53 on May 20, 2015) and significant layoffs at other Cumulus properties like KGO and KFOG.

30 Comments
83 comments
Steve
Steve

You guys are killin me..gary rabinavich is the one past his prime....WAY past. 65 trying to act 25

Over100IQ
Over100IQ

Ratto's  act was stale 20 years ago. Tolbert is way past it. Bring in fresh meat KNBR!

Touche
Touche

Thank god!!!! Listening to Lund laugh like a little girl all day was unbearable". I only listened because Of Greg papa now I can listen to 95.7 in peace, and I'll enjoy that all these giants fans will have to endure him 😊

Von X
Von X

It is already folly- not working?! They hired a point guard who looks at his hands while he's  dribbling?

I've got household of sports demographics here from 21 to 61-  none liking!

Lee Hammer on this one ....lowered the Sports, Shtick, and Trivia IQ  with Lund and has got Tom off rhythm....Dirty Lund-ry soiling the Tolbert routine? Better off solo or with a different special guest each day?!

JimJax
JimJax

The show that I think is going to be a hit is the Shower hour with Patrick Connor.  He's a long time untapped talent and I would love for him to have a main show.  Have him take over Fitz and Brooks.  Cumulus has been tanking for a year and I think the SF area is the 4th largest in the country for Radio listeners.  Lee Hammer and KNBR have been extremely lucky.  Their the flagship station of the giants (3 titles) and the Warriors (3 great years and 1 title) and that has greatly increased their viewership and revenue.  Add their strong ties to the 49ers who had great years with harbaugh and they have been riding high.  

Their shows though have become stale; Fitz and Brooks is way past its prime and Tom isn't the same without Ralph.  Larry is so over the top and wrong way too often and with the lame callers (KNBR doesn't want regulars calling that much) it's just wore out.  Paulie and Murphy are hard to stomach unless you are from Marin county; both seem like nice guys though.  Lund will help because he can direct things but to be honest I could not stand the metrosexual frat boy vibe of Lund & Papa.  Lund will probably enjoy the more down to earth Tom than the self absorbed Greg Papa.  Its a win for KNBR but the show that is up and coming is PCon's. 

misfit08
misfit08

@JimJax I think the show has potential but, PCon is just so crude with his humor it's almost embarrassing.  I can't believe he gets away with his constant sexual references and language.  I see him as being very rough around the edges.  I'm no prude but, as a woman, I don't appreciate the constant innuendo AND, I do not like the constant sound bites.  I see them more as filler when the hosts don't have a lot to say.  The shower hour, being only 1 hour, should not have to rely on these so much.  I like Dave however....seems like a good guy.  


Lynnb
Lynnb

I'd rather have 3 hrs of Fitz and Brooks (fun and interesting) and less of Krueger (boring and annoying).

GoPro John
GoPro John

I often wonder any show would get similar ratings at this time slot..just because there are really only 2 options for sports radio, at lunch time your either gonna listen to the game or knbr if you want sports. With that being said, whats with all this talk about their chemistry??? Just because they excel at the same old tired 12 year old humor non stop. "thats what she said" "you had a sausage for dinner, i bet you liked it" "belt got to third pass pretty quick" or you get papa when hes grumpy and starts yelling and just shows how alike he and al davis (RIP) are/were senile at their old age. lund was pretty good with towny and dibbs. Hell add Steiny to that line up and it would make a better show.

RadioPirate
RadioPirate

Too bad... Lund is just another hired voice with no local flavor (despite his tenure at The Game). Tolbert & Ratto provide the most entertaining, informative and even-handed sports talk in the Bay Area (or anywhere, in my experience). Ratto's hilariously acerbic nature dovetailed brilliantly with Tolbert's wizened-but-informed perspective (and surfer-dude persona) to viciously puncture the moronic facade that sports is anything more important than the toy store of life. They consistently reminded us that we were always wasting too much energy worrying about grown men being paid handsomely to play schoolboy games. They were a refreshing combo plate on a menu that that places too much emphasis on sports.

Von X
Von X

@RadioPirate Thank you Radio Pirate...that was so well put!

Ray and Tom - best sports and entertainment combo on radio ever for reasons you stated and more.  According to Tom, Ray will still be lingering about and sitting in now and then.  I wonder whether Ray had things he had to move-on to or Hammer just decided  to mess with the best?

I think perhaps "stretch lips Lund"  might have dismantled two shows on two different stations with his one move!?


TeacherWill
TeacherWill

Ray was/is hilarious

Get him on somewhere Ratto and Tolbert made me laugh every day

Steve
Steve

I am happy . Could not stand Ratto's same old negative comments and slow predictable delivery every day. Good riddance. 

JohnSegura
JohnSegura

I think what everyone is missing here is the chemistry that Lund and Papa had. The genuinely like each other and fed off eachother. It's not there with Dibs or, Pfft... Towney or anyone else. They frequently talked on air about hanging out and texting eachother. Unless Pop is hard up for money, it won't surprise me if he leaves after his contract is up. Then The Games "demos" will go to shizzzz...I'm bummed. Don't know about you guys.

Otis Byrd III
Otis Byrd III

@JohnSegura Yeah, you're right about that. Greg Papa and Lund probably might've had the best chemistry out of all the other on-air pairings on 95.7. They really were friends off the air. This is kind of why it was so shocking that Lund will be going to KNBR and pair up with Tolbert. I wonder if Papa and Lund will still hangout together off air. They probably will. It seems like most of the hosts on both KNBR and 95.7 either know each other, have mutual connections, or have worked with each other at some point.

As far as Greg Papa goes, we'll see if he can get a co-host or how things will workout if Dibley becomes his co-host. Dibley has actually done a good job co-hosting with Papa, but he really has good chemistry with Damon because they worked together on KNBR, as Dibley has been filling in on Damon's show for Gianna who is/was on vacation. We'll see if Dibley will become Papa's new co-host. 

I think Greg Papa stays. He's labeled as "The Godfather" on 95.7, even though if Papa left his weekday show on 95.7, he would still have his Raiders gig (not sure if he would move with the Raiders if they end up moving to Vegas though) and his work for Comcast doing Warriors and Giants pre-and postgame. 

If Papa left 95.7, they would obviously have huge shoes to fill in the Noon-3 timeslot, but I would probably move Damon there even though yes, he was brought in to be the drive time host, but he really had a good thing in the Noon-3 timeslot in his KNBR 1050 days, and his shows wouldn't be pre-empted as much if he was moved to the Noon-3 hours on 95.7.

Touche
Touche

Lund sucks big time👎

highpriest
highpriest

Lund was the best host on 95.7. Between this and canning the Rise Guys in favor of the current boobs running the morning show, Barrett has seriously screwed the pooch. What an idiot.

mike92h
mike92h

KNBR is straight garbage. i don't want to listen to 70 year old guys talk about baseball the whole time. 

RadioPirate
RadioPirate

@mike92h Not sure what you're talking about. If it weren't for Giants broadcasts, KNBR would be 24/7/365 Warriors and classic rock bumpers.

Otis Byrd III
Otis Byrd III

BTW BASG, nice redesign of the website! This is nice, great job!

Otis Byrd III
Otis Byrd III

I checked out Jon Lund's twitter yesterday and it looks like his last day and last show at 95.7 was last Friday.  They (95.7) probably brought out his contract. That must be nice though. He will be essentially be off for 2 months. I wonder if he will make appearances on the Yahoo SportsTalk Live show and be known for now as a "frequent contributor" on Comcast.

As for the Afternoon Delight show, I wonder if Dibley will be Lund's replacement, at least for the short term. Him and Greg Papa actually aren't a bad pairing.

careyjams
careyjams

I'm with http://www.livefyre.com/profile/105973117/. I never listen to Gary Radnich cuz he is a major jackass. And I have tried but I just can't stomach the a.m. on KNBR with all that crappy music. It seems like Paul McCaffery is auditioning for a gig in a band and it is so annoying. I will listen to Papa anytime on any station. His knowledge is off the charts. I was questioning his knowledge when he flat out said that Mark Jackson can't coach, but after Steve Kerr came in and did what he did, it turned out that Greg was spot on.

misfit08
misfit08

@careyjams I like sports talk but, I cannot stand the constant sound bites that this station throws at you.  It is tired and boring and actually hurts my ears especially in the early a.m. hours.  Why does it have to be sooo repetitive?  It goes to show how self absorbed the morning hosts are otherwise they would understand how it must sound to the listeners.  

Otis Byrd III
Otis Byrd III

Has anyone noticed that they're fazing Lund out of the commercials? Greg Papa is now doing the Xfinity commercials by himself.

Otis Byrd III
Otis Byrd III

Snyd Oh wow, I didn't know that. We'll see if other guys make the big move from 95.7 to KNBR. Kind of have to wonder if Greg Papa would consider moving to KNBR, now that his friend Lund will be there.  It might be tough contractually because Greg Papa calls Raider games on 95.7, but Eric Davis still called 49er games on KNBR back when he was on 95.7. He was technically employed by both stations. The only thing is, I don't know where Greg Papa would fit if he came to KNBR. I'm not sure if Papa would want to replace Fitz and Brooks, his competition in the early afternoon hours. Greg Papa is tight with Rod, and I guess him and Fitz are friends and they have to work together for Warriors coverage on Comcast.

Von X
Von X

Well well .........Lame Hammer? Such a sneaky mover and shaker you arrrrrrrre?! Let's review this web of a psycho-circus my little radio clown exec?! *So-- ooooh your reinventing shift times eh? ...how macho-ly disruptive? You don't like GPapa getting those big rating share huh? So- overlap your veteran boy- Gary onto the noon shift- and offer village idiot John Lund a better deal?! So devious- wow?! Utterly genius and hope you made everyone happy with THAT?! *in 25 years of KNBR you had found a duo of perfect rhythmical balance of avant guard schtick and and deeply embedded sports knowledge with free thinking Tolbert and straight man miserablist Ratto ? They are classic vaudevillian offbeat humor and sports knowledge perfection.! Well your about to F*** that up aren't you Ms Leak Hammer? Hmmm? You would had done better for Tom to go solo - with a revolving door of co-hosts!? Well good luck with Lund who spends way too much time talking about how big his genitalia isn't ?! Seem you've so much in common?!

Snyd
Snyd

Expect to see more guys from The Game go across town to KNBR now that Jeremiah Crowe is programming 1050.

Otis Byrd III
Otis Byrd III

Snyd That could be true. It looks like Dibley could be the guy to fill-in for Lund if Lund misses more days here and there. We'll see what happens though. Maybe they might buy out the rest of his contract? I'm sure this has to be somewhat awkward for Lund though. At the same time though, when people get a new job, they usually stay at their current job up until the week before they start at their new job, so Lund might be doing what people normally do when they get a new job. Stay at their current job until they start at their new job.

Snyd
Snyd

I find it hard to believe that KGMZ would want Lund to work the rest of his contract. No way he's on 95.7 for the next two months before he goes to KNBR.

Oyippee
Oyippee

TomErasmy you find Tolbert annoying but not Fitz and Brooks? Wow, they are the most annoying of all

beandoggerel
beandoggerel

Yuck.  Lund is so awful...it's painfully obvious when he's pulling some factoid out of his fundamental orifice and when asked about it, just says, "Yeah. I think so." The only reason I listened to 95.7 was because of Papa, but he needs someone to play off of, so as terrible as Lund was, he was the best of a bad lot. Now they need to find another straight guy to set Papa up for the jokes. He'll pair with Tolbert OK because Tolbert gets along with everyone, but he's just so bland and doesn't seem to know anything about anything. Ugh. As much as I hated Ratto's pregnant pauses followed by, "Ummm..." at least he occasionally had something to say. Lund could be replaced by a bot (or the truth machine). So the net result is 95.7 12-3 and 680 3-7 have both been made worse. Great.

Sunset Boy
Sunset Boy

That's too bad.  Afternoon Delight is the one sports radio show I listen to with any regularity. I enjoy the banter between Papa and Lund (I'm a fan of 5th grade humor). They’ve built a nice chemistry together -- I wonder what the chemistry will be like between Tolbert and Lund? Tolbert needs a "straight man" to play off of, in contrast to his goofiness. Lund is anything but: he's as goofy and eccentric as Tom. Still, it can only be an improvement over the insufferable Ray Ratto. Ratto’s schtick can be very funny, but is best enjoyed in small doses, IMHO.

dkp2381
dkp2381

cmreck BASportsGuy GuyHaberman JohnMiddlekauff they should be doing the morning show because the morning show is trash.

dkp2381
dkp2381

AJ_Strong David Rockwood probably because since he has been on 95.7, his shows dont work well.  He isn't very good, he should stick to the baseball because he is expert at that.

dkp2381
dkp2381

@guest nope, doubt saint has general sports knowledge.  papa is known as a football guy, but he has a great handle on sports in general.

dkp2381
dkp2381

originalflipper BASportsGuy lund going to be stuck stalking giants niners all day, 95.7 talks about all the major sports team besides the sharks.

Otis Byrd III
Otis Byrd III

Tolbert finally gets a co-host! LOL..... Wow, what a move for KNBR. Yes, Lund isn't great, but this is kind of a power move for KNBR. Even though I'm a big fan of Damon's show, even I have to admit, the Papa and Lund show is probably one of the more popular weekday shows on 95.7, and for KNBR to take one of the hosts from 95.7's more popular shows is a pretty big deal for KNBR. Now, it will be interesting to see what happens from Noon-3 on 95.7 after Lund leaves. I guess they can put Townsend there, but he's already doing A's pre and postgame during baseball season. He's going to wear himself thin. I think he's going to get tired doing a weekly 3 hr show, plus A's coverage during the week. Plus, there might be too many drinking jokes with Papa and Townsend, where it would become like Papa and Lund. I would probably just have Papa do the show solo for a while and see if he likes it. Then maybe from time to time depending on the day and their availability, I would have Steinmetz, Dibley, Tittle, Guru and/or Zachariah co-host with him every once in a while, like once or twice a week or something like that. Even though Lund coming over to KNBR will be a big move for KNBR, I agree I'm not sure how he will fit on KNBR, even though it will be interesting to see how he works with Tolbert. I might have to check out the show when Damon's show is pre-empted for an early PT start East Coast or Midwest A's road game. Man, who would've thought Lund would be the first 95.7 weekday host to make the switch from 95.7 to KNBR? I thought for sure it would be Papa, or even Damon going back to KNBR. Not Lund. This will be interesting. LOL.

AJ_Strong
AJ_Strong

David Rockwood Why not bring in Towny. Hell, it's the only time slot he hasn't done on 95.7 so far.

NickMullaney
NickMullaney

Great news. Fitz needs to go. His color commentary is nearly as bad his taste in attire. Holy crap, he dresses like his is color blind.

guest
guest

You guys gonna think I am crazy but I would pair The Saint aka Gary St Jean with Papa. It might work

JacobWang
JacobWang

Mychael Urban (Sundays 9am to noon, might move back to Saturdays after the Warriors season [not later than late June]) & Chris Townsend (7-11pm weeknights) are the only 2 shows I tune in to 95.7 for

510uBeezys
510uBeezys

BASportsGuy very interesting .. Never thought bout it but only 957thegame show I would listen over KNBR was papa and Lund

BernalHtsBB
BernalHtsBB

BASportsGuy good scoop! Lucky guy to work w Tolbert

Tom J
Tom J

At least with all the commercials, Lunds bad takes will be cut down on KNBR. Will miss Papa yelling at him like today when Lund said the Spurs had a shot and lost and move on with it.

TomErasmy
TomErasmy

I'm not happy that they cut Fitz and Brooks to 2 hours, they are by far my favorites on KNBR. And yeah, there are a lot of times I find Tolbert's show just annoying as hell, but overall I generally like what he has to say. Can't listen to the morning show much, Murph and Mac don't talk enough sports for me, and I NEVER could listen to Radnich (I think he's a jackass, just my opinion). My listening goes from a back and forth between KNBR and KHTK in the mornings, to Rome, to Fitz and Brooks to Tolbert. If a station could make all that happen I would never change the station.

DBThree
DBThree

That's a big surprise. Tom and Ray have some moments, but over the past couple months there have been plenty of times where they have been so far off topic it becomes unlistenable.  Did this have anything to do with Ratto's health issues?

Dudeman21
Dudeman21

I'd rather have Tolbert on his own.

cmreck
cmreck

BASportsGuy think the might give GuyHaberman JohnMiddlekauff some more air time now

mgobrien76
mgobrien76

BASportsGuy Get rid of Ratto! He is so tiring!

brianhojazz
brianhojazz

BASportsGuy I think Papa had a huge influence in ratings from 12-3 for 95.7

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  1. […] The “Leader” strikes back: John Lund to leave 95.7, join Tom Tolbert on KNBR 680 […]

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