Sports Media

The “Leader” strikes back: John Lund to leave 95.7, join Tom Tolbert on KNBR 680

John Lund, one half of 95.7 The Game’s successful mid-day show “The Afternoon Delight” with Greg Papa, has signed a contract with KNBR, and KNBR is planning to pair him with Tom Tolbert. This story was first reported by former KGMZ program director Jason Barrett, who says Lund’s contract expires in July and it’s possible he’ll continue working at 95.7 through then.

Lund will replace Ray Ratto, who has served as Tolbert’s most frequent co-host in the years since Ralph Barbieri was fired, but never had his name listed on the show (unless you count the “Welcome back to Mr. T and the Coach” lead-in they aired occasionally after commercial breaks). KNBR is interested in keeping Ratto in a part-time role, according to Barrett. This makes sense, because I highly doubt this move had anything to do with Ratto’s skills as a host or his on-air chemistry with Tolbert, which is strong.

Dismantling “The Afternoon Delight”

Remember several years ago, when 95.7 was the upstart little brother, running attack ads calling KNBR “old and busted” and signing talent away from “The Sports Leader”? KNBR in effect yawned and said, “Whatever, we got this. That little FM station will just shrivel up and die.” The move to bring in Lund shows times have changed, 95.7 has made inroads, and KNBR is doing what it can to kneecap their FM competitor. In other words, the so-called “Radio Wars” now represent an actual battle of sorts.

Back in December, Barrett published the supposedly secret demo (men 25-54) ratings for both stations, which is the only way you can see the numbers broken out for each show. KNBR held the edge overall in that demo (4.8 to 3.8), with large leads in the morning (6.1 to 3.9) and afternoon drive (5.3 to 3.0). One of 95.7’s shows beat KNBR, however — Papa and Lund earned a 4.2 rating in December, compared to a 3.1 for KNBR 680’s show in the same time slot hosted by Bob Fitzgerald and Rod Brooks.

Those numbers probably stayed the same or maybe even got worse for KNBR, because they recently made a slight tweak to their programming schedule. KNBR moved Gary Radnich and Larry Krueger from 9-noon to 10-1, so their show now overlaps with the first hour of Papa and Lund. Fitz and Brooks went from three hours to two. Now they’ve poached Lund, forcing 95.7 to either have Papa do the show by himself or find a partner for him.

Barrett makes the point that Lund is “capable of running point,” which will allow Tolbert to play the role of shooting guard in a sense without having to worry about steering the show and managing the clock. There might be some truth to this, but that’s not why a radio station like KNBR outbids a competitor, especially with its parent company’s stock doing poorly (Cumulus Media closed at $0.33 per share today; it sat at $2.53 on May 20, 2015) and significant layoffs at other Cumulus properties like KGO and KFOG.

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30 Comments on "The “Leader” strikes back: John Lund to leave 95.7, join Tom Tolbert on KNBR 680"

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rkdoakfan
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rkdoakfan

BASportsGuy JohnLundRadio Tell me this isn’t true. Leaving the #RaiderNation for #49 ersRadio ?

sleandres
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sleandres

BASportsGuy too bad, loved Ratto with Tommy.

David Rockwood
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I really enjoy Greg Papa at lunch, particularly during football season. Lund however is a moron and glad to see him go. Probably going to bring in Townsend with Papa.

TomErasmy
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TomErasmy
I’m not happy that they cut Fitz and Brooks to 2 hours, they are by far my favorites on KNBR. And yeah, there are a lot of times I find Tolbert’s show just annoying as hell, but overall I generally like what he has to say. Can’t listen to the morning show much, Murph and Mac don’t talk enough sports for me, and I NEVER could listen to Radnich (I think he’s a jackass, just my opinion). My listening goes from a back and forth between KNBR and KHTK in the mornings, to Rome, to Fitz and Brooks to Tolbert.… Read more »
beandoggerel
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beandoggerel
Yuck.  Lund is so awful…it’s painfully obvious when he’s pulling some factoid out of his fundamental orifice and when asked about it, just says, “Yeah. I think so.” The only reason I listened to 95.7 was because of Papa, but he needs someone to play off of, so as terrible as Lund was, he was the best of a bad lot. Now they need to find another straight guy to set Papa up for the jokes. He’ll pair with Tolbert OK because Tolbert gets along with everyone, but he’s just so bland and doesn’t seem to know anything about anything.… Read more »
Snyd
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Snyd

I find it hard to believe that KGMZ would want Lund to work the rest of his contract. No way he’s on 95.7 for the next two months before he goes to KNBR.

Otis Byrd III
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Otis Byrd III
Snyd Oh wow, I didn’t know that. We’ll see if other guys make the big move from 95.7 to KNBR. Kind of have to wonder if Greg Papa would consider moving to KNBR, now that his friend Lund will be there.  It might be tough contractually because Greg Papa calls Raider games on 95.7, but Eric Davis still called 49er games on KNBR back when he was on 95.7. He was technically employed by both stations. The only thing is, I don’t know where Greg Papa would fit if he came to KNBR. I’m not sure if Papa would want… Read more »
Otis Byrd III
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Otis Byrd III

Has anyone noticed that they’re fazing Lund out of the commercials? Greg Papa is now doing the Xfinity commercials by himself.

Otis Byrd III
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Otis Byrd III

I checked out Jon Lund’s twitter yesterday and it looks like his last day and last show at 95.7 was last Friday.  They (95.7) probably brought out his contract. That must be nice though. He will be essentially be off for 2 months. I wonder if he will make appearances on the Yahoo SportsTalk Live show and be known for now as a “frequent contributor” on Comcast.
As for the Afternoon Delight show, I wonder if Dibley will be Lund’s replacement, at least for the short term. Him and Greg Papa actually aren’t a bad pairing.

Otis Byrd III
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Otis Byrd III

BTW BASG, nice redesign of the website! This is nice, great job!

mike92h
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mike92h

KNBR is straight garbage. i don’t want to listen to 70 year old guys talk about baseball the whole time.

highpriest
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highpriest

Lund was the best host on 95.7. Between this and canning the Rise Guys in favor of the current boobs running the morning show, Barrett has seriously screwed the pooch. What an idiot.

JohnSegura
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JohnSegura

I think what everyone is missing here is the chemistry that Lund and Papa had. The genuinely like each other and fed off eachother. It’s not there with Dibs or, Pfft… Towney or anyone else. They frequently talked on air about hanging out and texting eachother. Unless Pop is hard up for money, it won’t surprise me if he leaves after his contract is up. Then The Games “demos” will go to shizzzz…I’m bummed. Don’t know about you guys.

Otis Byrd III
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Otis Byrd III
JohnSegura Yeah, you’re right about that. Greg Papa and Lund probably might’ve had the best chemistry out of all the other on-air pairings on 95.7. They really were friends off the air. This is kind of why it was so shocking that Lund will be going to KNBR and pair up with Tolbert. I wonder if Papa and Lund will still hangout together off air. They probably will. It seems like most of the hosts on both KNBR and 95.7 either know each other, have mutual connections, or have worked with each other at some point. As far as Greg… Read more »
Steve
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Steve

I am happy . Could not stand Ratto’s same old negative comments and slow predictable delivery every day. Good riddance.

trackback
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[&#8230 ;] The &#8220 ;Leader&#8221 ; strikes back: John Lund to leave 95.7, join Tom Tolbert on KNBR 680 [&#8230 ;]

TeacherWill
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TeacherWill

Ray was/is hilarious
Get him on somewhere Ratto and Tolbert made me laugh every day

RadioPirate
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RadioPirate

@mike92h Not sure what you’re talking about. If it weren’t for Giants broadcasts, KNBR would be 24/7/365 Warriors and classic rock bumpers.

RadioPirate
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RadioPirate
Too bad… Lund is just another hired voice with no local flavor (despite his tenure at The Game). Tolbert & Ratto provide the most entertaining, informative and even-handed sports talk in the Bay Area (or anywhere, in my experience). Ratto’s hilariously acerbic nature dovetailed brilliantly with Tolbert’s wizened-but-informed perspective (and surfer-dude persona) to viciously puncture the moronic facade that sports is anything more important than the toy store of life. They consistently reminded us that we were always wasting too much energy worrying about grown men being paid handsomely to play schoolboy games. They were a refreshing combo plate on… Read more »
GoPro John
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GoPro John
I often wonder any show would get similar ratings at this time slot..just because there are really only 2 options for sports radio, at lunch time your either gonna listen to the game or knbr if you want sports. With that being said, whats with all this talk about their chemistry??? Just because they excel at the same old tired 12 year old humor non stop. “thats what she said” “you had a sausage for dinner, i bet you liked it” “belt got to third pass pretty quick” or you get papa when hes grumpy and starts yelling and just… Read more »
Lynnb
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Lynnb

I’d rather have 3 hrs of Fitz and Brooks (fun and interesting) and less of Krueger (boring and annoying).

JimJax
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JimJax
The show that I think is going to be a hit is the Shower hour with Patrick Connor.  He’s a long time untapped talent and I would love for him to have a main show.  Have him take over Fitz and Brooks.  Cumulus has been tanking for a year and I think the SF area is the 4th largest in the country for Radio listeners.  Lee Hammer and KNBR have been extremely lucky.  Their the flagship station of the giants (3 titles) and the Warriors (3 great years and 1 title) and that has greatly increased their viewership and revenue.… Read more »
misfit08
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misfit08

@careyjams I like sports talk but, I cannot stand the constant sound bites that this station throws at you.  It is tired and boring and actually hurts my ears especially in the early a.m. hours.  Why does it have to be sooo repetitive?  It goes to show how self absorbed the morning hosts are otherwise they would understand how it must sound to the listeners.

misfit08
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misfit08
JimJax I think the show has potential but, PCon is just so crude with his humor it’s almost embarrassing.  I can’t believe he gets away with his constant sexual references and language.  I see him as being very rough around the edges.  I’m no prude but, as a woman, I don’t appreciate the constant innuendo AND, I do not like the constant sound bites.  I see them more as filler when the hosts don’t have a lot to say.  The shower hour, being only 1 hour, should not have to rely on these so much.  I like Dave however….seems like… Read more »
Von X
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Von X

It is already folly- not working?! They hired a point guard who looks at his hands while he’s  dribbling?
I’ve got household of sports demographics here from 21 to 61-  none liking!
Lee Hammer on this one ….lowered the Sports, Shtick, and Trivia IQ  with Lund and has got Tom off rhythm….Dirty Lund-ry soiling the Tolbert routine? Better off solo or with a different special guest each day?!

Von X
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Von X

RadioPirate Thank you Radio Pirate…that was so well put!
Ray and Tom – best sports and entertainment combo on radio ever for reasons you stated and more.  According to Tom, Ray will still be lingering about and sitting in now and then.  I wonder whether Ray had things he had to move-on to or Hammer just decided  to mess with the best?
I think perhaps “stretch lips Lund”  might have dismantled two shows on two different stations with his one move!?

Touche
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Touche

Thank god!!!! Listening to Lund laugh like a little girl all day was unbearable”. I only listened because Of Greg papa now I can listen to 95.7 in peace, and I’ll enjoy that all these giants fans will have to endure him U0001f60a

Touche
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Touche

Lund sucks big timeU0001f44e

Over100IQ
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Over100IQ

Ratto’s  act was stale 20 years ago. Tolbert is way past it. Bring in fresh meat KNBR!

Steve
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Steve

You guys are killin me..gary rabinavich is the one past his prime….WAY past. 65 trying to act 25

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