95.7 FM The Game

Radio Wars returns: Notes on 95.7’s new PD, local ratings, Ralph Barbieri

knbr 680 vs 95.7 the game

It’s been a while (since February, actually), but in lieu of writing about the state of the 49ers’ o-line or which Giants player will get injured tonight, I figured it was time to take a look at the local radio ratings.

Why did the ratings posts go away for almost half a year? Well, there are a few reasons.

1. There hasn’t been much to report — the lineups and ratings have remained pretty much the same since last winter.

2. It’s kind of difficult to report objectively on this stuff when you’re making semi-regular appearances. I’m on with Ted Ramey on KNBR 1050 every week (usually Wednesdays at 2 pm), I’ve made a handful of appearances on SportsPhone 680, and I’m on CSN SportsTalk Live every week or two (a little less often than before, ever since they added the Tuesday/Thursday “But Seriously” show featuring Ray Ratto and Tim Kawakami).

3. Having a kid and watching her almost every weekday has changed my schedule, priorities, writing style, everything. I started listening to the radio less and less, other than daily walks to Golden Gate Park. I’m still in the process of figuring out what exactly this site needs to be, and how to fit that around parenting and a host of other responsibilities that have made life a little more complicated.

After the ratings I’ll jot down some notes on things I’ve overheard over the last few months. I’ll warn you, there hasn’t been much in terms of hard news (people getting hired and fired). After a pretty explosive back-and-forth after 95.7 The Game became a station, with “Old and Busted” attack ads, lots of personnel changes, and one high-profile host switching stations, things have calmed down quite a bit between the two stations.

San Francisco

June

July

August

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 6.2 1,021,200 4.4 765,500 5.2 814,800 Cumulus
KGMZ-FM 1.7 379,500 1.7 395,400 1.4 373,400 Entercom
KTCT-AM 0.7 310,400 0.3 123,900 0.3 94,800 Cumulus

 

San Jose

June

July

August

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 6.4 226,700 4.9 171,300 5.3 183,300 Cumulus
KGMZ-FM 0.9 75,400 0.7 65,700 1.1 77,400 Entercom
KTCT-AM 0.6 77,500 0.2 29,700 0.2 15,600 Cumulus

 

Radio ramblings

— KTCT pulled a 0.9 rating and a cume of 403,700 in May (San Francisco). It’s pretty clear why 1050 saw its numbers spike in May and June — Ramey and I had some really good conversations during those months. Hot takes galore! Or, perhaps the bump came from all of those Warriors playoff games. I guess we’ll never know …

— If the 49ers come out of the gate slow (and their early schedule is BRUTAL), It’ll be interesting to see how a few KNBR hosts handle it. Lots of cautious optimism about the Niners so far on The Sports Leader.

— After Jason “Musical Hosts” Barrett was sent packing, KGMZ hasn’t made any changes of note. From what I’m hearing, that’s because Don Kollins, 95.7’s new program director who came to the station from Toronto, wanted to observe the market for a while before making drastic moves. Wait, someone from outside the area doesn’t think he knows all the answers? And he’s not going to make some New York host like Brandon Tierney the station’s lead guy? Insanity, I tell you!

Full disclosure: Barrett banned me from appearing on 95.7, mainly because he told me in so many words to stop posting ratings numbers (he said my numbers, which I get here, are irrelevant because they didn’t include the demo they care about — men age 25-54). I’m guessing the story I wrote about our lunch at Zero Zero (which he set up in an attempt to get me to stop posting the ratings) didn’t help either.

— Am I still banned from 95.7? Probably, which is fine. I still enjoy listening to their 10-to-noon and noon-to-3 shows.

— Remember the Barrett roast? I didn’t attend (I was covering a playoff game at Oracle), but I heard it was pretty successful. Dan Dibley apparently killed as the host, and a lot of 95.7 personalities got up on stage and fired off some good one-liners, including Mark Kreidler and Whitey Gleason. From what I was told, everything was going smoothly until Barrett got on stage at the end and told some non-PC jokes, the kind which don’t exactly fly in San Francisco. Apparently some members of the crowd (no current or former 95.7 hosts, as far as I know) started booing and throwing objects toward the stage, which makes me wish someone filmed the roast and posted it on YouTube or somewhere.

— Tom Tolbert is taking the next couple weeks off because he’s getting hip replacement surgery.

Ralph Barbieri was on The TK Show a couple of weeks ago. Of course it was Kawakami’s longest podcast so far, something that shouldn’t surprise anyone who listened to the Razor all those years. Due to the settlement he reached with Cumulus, Barbieri couldn’t get into much detail in regard to the end of his KNBR tenure, but he talked some about clashes he had with management after he signed his final contract extension.

It’s definitely worth a listen if you miss hearing him on the air — Barbieri mentioned his health troubles, but he sounded like his old self (unlike his hour with Tierney and Eric Davis on 95.7, when he was battling laryngitis) while expanding on a variety of topics, including his KNBR salary. The funniest tidbit: Barbieri said that right after he was fired, the car radio in his Jaguar broke … partially. He can still listen to FM, but the AM side of the dial is no longer operational.

What is Bay Area Sports Guy?

It is the top independent sports site covering the teams that play in the best sports region in the United States. BASG is not an ordinary fan blog. It is a place where sports news is broken and analyzed by writers with access who are not afraid to question the status quo, writers who also produce original content in the form of videos, photographs and podcasts.

Questions/Comments? Email basg@bayareasportsguy.com
Fill out my online form.

Copyright © 2017 - Bay Area Sports Guy. All rights reserved. Privacy Policy Terms of Use and BASG Shop Terms

To Top