Ralph Barbieri vs. KNBR: the Cumulus empire strikes back

Spot on with this write-up, I actually assume this web site needs way more consideration. I’ll in all probability be once more to read way more, thanks for that info.

I wonder when Tolbert's contract is due and if he'll re-up seeing what they did to his partner?

I will add my two cents on a potential replacement for Barbeiri. You can't go wrong with giving either Damon Bruce or Larry Krueger the time slot. And when I say time slot we mean solo. Both those guys have the personality and on-air presence to carry the show by themselves.

Tom with Byrnes this afternoon and tommorow ....I'd think I'd rather have DBruce than The Dude Show.

Whatever the case, this is not the first time recently that cumulus has let people go. Whether this was justified or not, it is classless the way it went down. If the station had any brains at all, they would have seen the potential for this, let his contract lapse...as is their right, and moved on. I was not a huge fan of Ralph, but I listened to him for all 28 years, because he had SOMETHING to say, which is why he was good at his job. The big radio parent companies are paring down staff all over the country, and switching to cheaper talent. The lack of loyalty is loathsome, but is their right. I will be avoiding KNBR sponsors for the moment due to how this is playing out, as is mine as a consumer. black eye for KNBR.

The one thing this really highlights is just how much employed based healthcare sucks.

I generally sympathize with Ralph here, but on the other hand I have almost zero tolerance for anyone hiring Angela Alioto for anything. You know someone hiring her for this type of work is going for pure visibility and noise, rather than making an intelligent or well-founded case.

BASG..Evil Krueger said he wasn't at the opening day. Having dental work done. Did you mistake somebody else or did I miss something in his story-and surfing around,I might have I admit.

I've posted my thoughts about what I see as an overreaction to his firing so I won't go into them. But in my industry, I've seen people terminated or laid off without warning. Heck, it's even happened to me. Again, it's unfortunate for Ralph and his son but why is he exempt from the real world like the rest of us? If you read BASG and Rich Lieberman, you'll now the radio industry is cutting costs. The days of *local* radio hosts making six figures is probably over. I'm guessing for most of you out there, you've seen salaries drop in your fields too. I respect what Ralph did to establish sports talk, but like Radnich, he was living off past glories. If Cumulus made one mistake, it was renewing him a few months ago. I'm sure they feared a lawsuit over his illness. But that would have been the time to make the break. And I would have allowed him one last day on the radio, with the producer close by the "drop" button, just to be fair. But all that said, I don't get all this matyrdom stuff. There are millions of people in the civilian and military world losing their jobs everyday. And as I wrote before, none of them were making six figures.

Its exactly like I said..the settlement is the goal. The fun is threatening to drag Bungerhole by the nose through the courts if they don't. And they will. As I have posted here,A Cumulus CEO who wont allow a Wiki page isn't going to testify in court. The only real mystery is..will he ever work again? He didn't seem to love his old job at 300 grand a year. The Ralph B. blog might be his next move.

Yes thanks BASG for the radio columns (Hopefully there are COMCAST columns on their way, LOL). Good points Tony about simply letting the contract run out.......... BUT here's why they did what they did. - in my opinion, only, no inside info here: TIMING. They want and have a drive time PM show already planned, MYSTERY MAN and Mr. T. They figured we can pay off Ralph and move up our time frame, which is important in radio as they have various peak points in Arbitron ratings which is vital to setting the advertising rate. They are in competition, now, with another mega radio corporation which runs the game. (in fact both they and Cumulus recently competed over a buy for a slew of radio stations) Because of this competition and the availability of this radio personality, his agents prodding and negotiations with the game and KNBR/Cumulus - the timing-pressure was on! They chose to ignore the pesky details of fairness, legalities and who they were dealing with and moved swiftly. So who is this radio personality????????? When you hear DAMON BRUCE from 3-7 you will know, I predict. He and his agents have been angling for a prime spot since his arrival and the forced "marriage" with Gary that didn't work out for Bruce did not dampen any lust he had, it only increased it. To paraphrase him - Ambition does not make character, it reveals it . If its not him, believe me, it's not because he didn't want it, it'll be because some other plan was put in place or he took the other option they presented to compete with KNBR to force the issue. So some of the Ralph story will become a bit more clear when we see what KNBR HAD already planned to do, even if they purport to now having a "search" for a replacement.

First off, thanks BASG for your ongoing coverage of The Razor v KNBR. Second off, Cumulus' management was very short sighted in the way they handled this. Seriously, how much comparative uproar would there have been if they had just not renewed The Razor's contract in November and given him a chance to say goodbye? The way they handled this wasn't going to just go down quietly. How can a corporation that manages media screw up this big when it comes to PR? The management is pissing off the listener base and they deserve what's coming to them. Go Team Razor.

Ralph was my favorite. He's thoughtful, insightful...less schlok than most sports show hosts....I'm a mature female who tolerated a lot of the station's banal "Jock" talk because Ralph's commentary was a bright and refreshing change of pace....Unless there's a game on....No reason for me to tune in now.....

You can go extremely wrong with DBruce and I'm not saying this because he's a phoney and by all accounts from people in the radio business is playing a persona designed to get younger angry listeners looking for an outlet to listen to him. Krueger would be much better in terms of chemistry. DBruce is a solo act.

I wouldn't want either choice, but your point is well-made: either of Tolbert or Byrnes has enough Dude Factor on his own. Tom needs somebody a little bit more straight-laced (but not stuffy) to balance his "laid-back-ness". I think Ted Robinson would make a good pairing with Tom, but I wonder if he would want a full-time radio spot.

Super Lawyers get things done...if you ever need a lawyer in a high publicity case, you would be well served to get one of them as well. They get results, and noise is exactly what Ralph needs and wants on this one.

Who is to say KNBR did not offer him a one last good bye on the air? I would bet they did. IF Ralph decided to the burn the bridge on the air then in the end it would reflect poorly on Ralph. So KNBR is covered on that front and could proceed with no fear. Clearly Ralph, rather then say good bye on the air, has taken his fight to the press. Which also looks bad, but at least for him he has more control on what gets out to the public.

Understood fact275, but the big difference is the common guy gets no press, there is really no forum for it. I would like to think when you hear people voice there opinions about Ralph, they are also voicing it for others who have been treated like this. Trust me i feel way more sorry for the working guy (who makes peanuts compared to Ralph) with 3 kids and a grip-load of Bills getting the Ax than Ralph. But it still does not make what KNBR and any other Industry for that matter make it right.

But we don't listen to all those other people every day on the radio. This story has two interesting but completely separate angles. One is the out of town large ruthless corporate parent firing our longtime homegrown radio personality....this is a deeply resonant story that we can all relate to on some level. The other is what we all thought of Ralph as a radio host. My personal feelings are that on item two I was ready to move on. I had grown tired of listening to him. I think the 3pm show can be better going forward.....although I think it would be a huge mistake to pair up Dbruce with TT. But on the first item, clearly rooting for Ralph. When you work somewhere for twenty years and have had success and made significant contributions.....even if it's your time to go.....it should be handled way way better.

Ralph is an excellent fit for satellite radio.

LOL. "Ambition does not reveal character, it reveals it". As far as pairing up Damon and Tolbert, I agree that it's probably not going to work, mainly because as has already been stated, Damon is better by himself. Even though Damon's show might be too negative for some people's taste, the guy's show is great! Some of the stuff/segments you hear on his show, you won't get on other shows on KNBR, or even 95.7 for that matter. On today's show, he had on Joey Chestnut who of course is the hot dog eating contest guy, and he had on a couple of girls from Hooter's. Hopefully his girlfriend is ok with the Hooter's girls coming on his show. LOL. As I mentioned before, he has the Tuesday Trifecta, and sometimes that poet comes on Damon's show. He's also had on Jay Mohr on his show, and the Sklar Brothers will be on his show next week. We also learned that "Purity discourages Inquiry" as I mentioned before. LOL. If Damon is paired up with Tolbert, I'm not sure if he will be able to have some of the same segments he has on his show, or have some of the same guests on. Plus, like I said, I don't know if Tolbert would catch on, even though he probably wouldn't be as resistant to some of Damon's segments and guests as Gary was, when Damon and Gary were paired up. With that being said, I wouldn't be surprised if Cumulus/KNBR looks into pairing Damon with Tolbert since Damon should be back on 680, and the 3-7 PM timeslot wouldn't be a bad timeslot to have Damon on, since he wouldn't be on too early in the day, and he would be on long enough to where people who are coming home from work or school, can still listen to him on the air. He would probably also receive a bigger audience being back on 680 at that timeslot. But yeah, Damon pairing up with Tolbert would be an interesting pairing, and maybe it would work out for a little while, but at the same time, like the others have said, I'm not sure if it would work. Cumulus/KNBR shouldn't ruin what is a good thing with Damon's show right now. Even though it would be somewhat better to have him on the 3-7 timeslot on 680, he has a good thing going right now on 1050 with his 12-3 show. We'll see what happens in the coming weeks and/or months regarding Damon, who will be Tolbert's new co-host, and possibly things regarding some of the other KNBR hosts due to Ralph's firing, but I think we all won't be surprised if Damon gets the most effected by the Ralph firing, as far as moving back to 680 goes, whether that means being paired up with Tolbert, or he gets to become permanent on 680 again in either his same 12-3 timeslot or another timeslot. Having Damon back on Sportsphone would be nice, but the Giants FO might not agree with that sentiment.

PBWriter, your theory is probably as good as any -- we've already seen knbr/cumulus try to pair DBruce once (with poor results), so we know they're willing to try stuff, and it wouldn't be shocking that they simply try DBruce again. That said, I think the pairing would be a mistake -- maybe not as big a flame-out as the DBruce+Radnich thing because I don't think Tolbert has the ego of either Damon or Gary. But their personalities don't strike me as particularly compatible. DBruce is better as a solo act -- even if only in the comparatively small pond of 1050. And while Ralph certainly had ... personality ... I think Tolbert needs someone a little more even than DBruce, perhaps slightly lower-key, and at a minimum less prone to fly off the handle (staged or not) and go on a rant over a perceived hot-button topic.

It would be a huge mistake to pair DBruce with someone - especially Tom. DBruce doesn't work well with other hosts. Heck, he has to shut callers down who disagree with him ( he almost always immediately drops them with no two way interaction). Essentially, he is most comfortable when he is in control and that won't happen if he's paired with Tom. As I've mentioned before, DBruce is following the Limbaugh, Steven A Smith, Skip Bayless, Glen Beck formula which is to take a side on a topic that will create anger among his 18 - 36 demographic because it is a tried and true recipe for creating, hype, buzz and building an audience - its strait out of Radio 101 Chapter 3 while at the same time branding himself as 'the only honest host in the Bay'. This is a well known and time tested marketing strategy in the radio business.

Ditto for the ongoing coverage BASG, as always informative and right to the point. His contract was up in eight months. If they would have let him finished out, then let him have his goodbyes, both sides would be cool. Tony your right on the money, for KNBR to play it like this will be a PR nightmare. You would think they would have been smarter than this. Ralph is not stupid, for him to bring it to his point tells me he must have a case.

had they not renewed it then, it would have been equally ugly if not more, given that he had just come out with the revelation about having parkinsons.

I agree. Ted Robinson would be a good pairing with Tolbert. I agree with your question if he would want to do a full-time radio spot. With his 49er duties, MLB duties with the Twins (I guess he still calls some Twins games on the side), college football duties, college basketball duties, Wimbeldon, and other duties, would he even have enough time to make a commitment to this as well? Ted Robinson does everything. I don't know how that guy does it. His travel schedule each week much be crazy. Ray Woodson could be another guy that could be Tolbert's replacemnet, but as has been said in the past, he might be too dry to host a full-time show. Plus, he might be better as a fill-in guy, and he seems ok with just filling in when necessary, doing the updates, and doing the commercials for the Tri-Tip place. LOL. But yeah, Ray Woodson is like the utility guy on KNBR. He can fill-in in a pinch if needed. I don't know if Byrnes would be a good co-host with Tolbert though. Byrnes does need a co-host and of course now Tolbert does too, but it might not be a good idea to have two ex-players hosting a show together, even though they can give you a players perspective on what's going on with a certain player injury wise, or if he is struggling or having success. Eric Davis does a good job on this too. It will be interesting to see who else they try out as Tolbert's co-host.

My goodness.......I screwed up here. I was thinking of her idiot niece Michaela Alioto the whole time. I have nothing against Angela Alioto and hear what you're saying.

Ahhhhh,your younger then me-lol. I totally forgot about satellite. I still have radios that say "transistor" on them too..and that's not a joke.

Oops my bad. LOL *"Ambition does not make character, it reveals it". LOL.... Paperback,that's an interesting paraphrase/take about Damon. I'm sure Damon would love to be back on 680 no matter how much he bashes 680 at times, when he says stuff like "the other station" or when he basicallys says that his show is better than Fitz and Brooks (which it is) or whenever he bashes Gary. Gary took a shot at Damon today, basically saying that they are more of a family on 680, which I guess he basically meant/impplied that Damon would rather be solo, instead of co-hosting a show. I can't believe Gary and Damon are still taking shots at each other. It's almost like, let it go guys. It's been 8 months already. LOL. It might all be schtick though, even though both Gary and Damon haven't really said anything nice about each other since the breaking up of that pairing last year. Back to Damon though, maybe he does have ambitions to be back on 680, but as I said earlier, he has a good thing going on 1050 right now, even though being on 680 is better than being on 1050, even though they are both KNBR stations. Plus, you have more notoriety being on 680 than you do on 1050, even though Damon probably has had more notoriety being on 1050 than on 680 because of his afternoon show, than being on at night. Despite that, I'm sure he'd rather be on 680 though.

Goose, I'm NOT saying its the right move - but it will be the move-its been planned since their last failed move with Bruce , last summer with Gary.

Paperback, You seem pretty confident on this but I can't believe they'd be that stupid. However on further thought, it might work better than I thought though I personally think the DBruce and Mr. T show would suck. DBruce would have to be cool with Tom or he'd be branded 'uncooperative' (after the failed Gary experiment) which could hurt his long-term career. Also, if you can't get along with Tom it is probably the other person who is the problem as Tom is pretty laid- back/cool guy. The great thing about the Razor and Mr.T was their honesty, they didn't pick opposing sides of a topic to debate for ratings sake and they were true to themselves not phoney actors playing a part. DBruce is the consummate Skip Bayless clone and his schtick/act might force Tom to take sides that he doesn't believe in. At the very least, the show would loose its credibility or at least half of it. I don't know what DBruce believes but I know you can't believe anything he says.