95.7 FM The Game

Revisiting the radio “wars”

The Nielsen Audio ratings came out recently:

San Francisco

October

November

December

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 4.9 782,900 4.3 657,800 3.7 637,700 Cumulus
KGMZ-FM 1.4 396,600 1.3 378,100 0.9 247,700 Entercom
KTCT-AM 0.7 303,300 0.7 275,000 0.6 261,300 Cumulus

 

San Jose

October

November

December

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 3.2 151,200 2.5 136,200 2.8 157,700 Cumulus
KGMZ-FM 1.0 52,600 1.1 72,400 0.8 52,300 Entercom
KTCT-AM 0.9 76,000 0.7 63,400 0.6 73,400 Cumulus

 

The numbers were down in December, as one would expect since most of the hosts take several days off and people spend less time commuting. The December ratings in San Francisco are almost exactly what we saw a year ago; the main difference between 2013 and 2012 is that KNBR’s ratings were phenomenal in October and especially November (8.1 in SF) after the Giants won the World Series.

The Radio WarsIt’s been a while since we’ve covered anything radio-related on BASG, so here are a few notes.

— On Sunday night after the 49ers pregame show, KNBR 680 switched to NBC Sports Radio. Since then, the same partnership they’ve had with CBS Sports Radio since the beginning of 2013 has gone ahead full steam all week — CBS Sports Minutes every hour, Ferrall on the Bench at night, and about a hundred mentions of a certain auto parts company every day.

— Speaking of CBS … if you wanted proof as to how little those in the sports talk industry consider women when making programming choices, look no further than this. Not exactly a prime time slot, but it’s still national.

— One has to almost feel sorry for 95.7 “The Game,” as their partnership with the Oakland Raiders couldn’t be going worse. The Raiders aren’t just bad, they’re boring. And they’re keeping their boring coach. At least they have Greg Papa, the only interesting character associated with that franchise these days.

— Maybe I missed this earlier, but it sounds like KNBR finally gave Ray Woodson his own intro for Sportsphone 680. He’s been hosting the show for what seems like forever, but without his name in the intro it almost made it seem like he was a placeholder until the next brotastic ex-ballplayer came along.

— Whenever Tom Tolbert asks Jeff Garcia a question, the ex-quarterback (who clearly still thinks he can play) is liable to talk for several minutes unless Tolbert interrupts him, which he has to do from time to time. Humility isn’t Garcia’s strong suit. Yesterday Tolbert asked him if he still thinks about key plays that didn’t go well, and Garcia proceeded to mention dropped passes by Ike Hilliard and Brian Westbrook.

— I’ve listened to more Fitz and Brooks than I used to (for obvious reasons). I know, I know. Their interviews are pretty good, and they generally have a good handle on what’s going on in the sports world, but the fake laughing is ridiculous. There is no way Brooks thinks Fitz’s jokes are that funny. Fitz probably does, but Brooks sounds like he’s falling out of his chair half the time.

— The strongest time slot right now has to be nine-to-noon. Gary Radnich and Larry Krueger seem to be hitting their stride (thanks in part to Kate Scott, whose popularity has soared in recent months), Matt Steinmetz and Sean O’Connell have worked together long enough to form some good chemistry, and there’s always Jim Rome. Rome is actually pretty good, but one has to listen pretty consistently to get the full impact of what’s going on. It’s sort of like David Letterman’s show in that way — listen once and it’s just meh, listen for a couple weeks and there are some pretty funny bits in there mixed in with the long pauses and repeated usage of the same sound drop.

— I know I’m going to get roasted in the comments for that last paragraph. Generally one only gets applauded if he or she rips media personalities. And just to piss off the rest of you, I really like Tolbert and Ratto together. Since “The Game” counters that show with Ric Bucher, I never find myself changing stations during the afternoon.

— I still miss Ralph, though. I can only imagine what he’d say to Brian Sabean about an offseason where he brought everyone back after finishing 16 games behind the Dodgers.

— To make ripping me worth your while, anyone who comments on this post will be entered to win a 20-person Pizza+Champagne Party from Amici’s East Coast Pizzeria, who’ll cater the party at your workplace.

88 Comments

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88 Comments on "Revisiting the radio “wars”"

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Harold Asmiass
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Harold Asmiass

I’m with you.  I miss Ralph with Tom.  When I first heard them together I was puzzled.  But it worked!!

PRgal
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PRgal

Have you ever heard Gary Radnich on the morning KRON newscast? It’s the worst use of TV ever. Listening to him ramble on while looking at the female broadcaster talking to him is just painful.

FillMcD
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FillMcD

The more I listen to The Game, the more I like it.  I appreciate all the interviews they get on the channel, and I enjoy both Bucher and Townsend, and John Lund and Greg Papa.  I cannot stand Bob Fitzgerald, and cannot think of a more disliked local sports personality in all of sports.

JeffRScott
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JeffRScott

Gary and Larry are getting better and better as the months go by. I bet you would be hard pressed to find someone out there who listens exclusively to the Game during that timeslot (9-noon) as Matt Steinmetz is nothing to write home about on radio, sadly, because I used to like him when he exclusively covered the Warriors.

Tom J
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Tom J
Ray and Tom are an excellent pair now ( great story today about how Tom got cut by the Warriors when neighbor Nellie came over and fired him in his own kitchen). Damon isn’t too compelling right now as he’s been very vanilla post-woman gate and I do half-like Papa when Lund isn’t taking him down the wrong path (which is often). Mornings from wake up to noon is just pretty unlistenable (interesting that the most I listened the AM 95.7 programming when the “fake laughter” leaders The Rise Guys were on vacation. Damon on Saturday Night? Ummm , I’ll… Read more »
steve
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steve

Cbs Sports Radio does have a “female pressence on air”, the insufferable Amy Laurance of ex espn radio. How cbs hired her with her screeching voice like Scott Ferall i wonder about.

As for tolbert his tuesday show they must have played that sound clip whooo about a million times it seemed like. They sure play them to death and today a couple of s up give those all a rest!

Pulgas de Brent Burns
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Pulgas de Brent Burns

I still catch a bit of the rise guys, most of Rome and Tolbert in the afternoon. The only thing I can remotely tolerate at noon anymore is some F&B when Fitz isn’t in.

scttrmsy
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scttrmsy

BASportsGuy what about Murph and Mac???

coredump
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coredump
Fitz and Brooks “interviews are pretty good”?  Since when? I will concede that I’ve become more tolerant of Fitz during Warriors games, but I’m chalking that up to the Jim Barnett factor (plus the W’s playing well so I’m in a better mood anyway), and I find Fitz just as irritating as ever when he’s on air with Brooks.  I almost wonder if I would find Brooks tolerable if he were with someone other than Fitz — i.e. maybe it’s their particular combination which is so awful. Maybe I’m misreading the room, but I don’t think you’ll get ripped for… Read more »
paperback writer
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paperback writer

Hah! Way to hide that Easter Egg re: DBruce LOL
Good interviews on fitz and Brooks? C’mon, Holliday Season is over – put the Eggnog down!
Is it official? Can we FINALLY stick that fork into Burns and raise the Ratto Sweater? LoL

TenshiHayashi
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TenshiHayashi

Ralph? He’s knocking on heaven’s door now.

blank
Editor
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coredump The interviews don’t seem bad to me, but I might have been overly influenced by a pretty entertaining one today of Mike Iupati, who doesn’t talk a lot. It was Brooks and Lynch, though. No Fitz.

Pulgas de Brent Burns
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Pulgas de Brent Burns

@scttrmsy BASportsGuy They’re awful

BayAreaGaucho
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BayAreaGaucho

I disagree completely. Amy Lawrence does a great job on the air. I’d listen to her show every night if the option was available.

GregMolumby
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GregMolumby
I’ve been wondering if we were going to get any news on KNBR’s switch from Fox Sports Radio to NBC Sports Radio.  It seemed like this was a good time to end the Mr. T syndicated on both stations format and go with JT The Brick after Damon’s show but they didn’t do it.  I get they wanted to do this for Giants games with Ralph and Tom, but I still don’t understand why they are still doing it.  There is no variety in the drive time slot. I was shocked when I heard the news that Damon Bruce got… Read more »
Otis Byrd III
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Otis Byrd III

Hopefully there isn’t a rift between BASG and Damon Bruce. BASG is listening to Fitz and Brooks over Damon Bruce? Oh man. It seemed like Damon was cool with BASG, but after that comment that Damon apparently made about BASG, I guess it’s understandable from BASG’s end that he probably doesn’t listen to Damon anymore.

Otis Byrd III
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Otis Byrd III
I think it’s great that Damon will be on on Saturday nights on CBS Sports Radio. It was good to hear him on Saturday mornings on CBS Sports Radio last year, but I think he’s better at night and his show is probably more effective for a night time audience. Greg does have a point about our society regarding Damon’s women in sports rant. It’s almost like it never happened, and everything is pretty much back to normal for him. I’m a fan of his and I didn’t want him fired, but Greg really does have a point. With all this… Read more »
GregMolumby
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GregMolumby
Otis Byrd III Just to clarify something, I don’t think Damon should have been fired, but more suspended.  Maybe a week, maybe 2, but not a day which happened to be a national holiday.  He got a slap on the wrist and now a few months after people complained, it’s a non-issue.  It’s kind of like the Gun issue.  If people were really serious about changing perceptions and laws, you wouldn’t be talking about it for 2 weeks and then the issue be shoved to the side.  You would still be talking about it and writing in demanding changes almost every… Read more »
Otis Byrd III
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Otis Byrd III
As far as 95.7 goes, yeah, the station is still a joke. I agree with BASG that you almost kind of feel bad for them whenever they have to talk Raiders. No offense to the Raiders, but they really do kind of get you depressed they’re so bad, and this is coming from a 49er fan. 95.7 still beats the same Raiders topics to the ground when you already know they aren’t going to be good again next season. They might have an even tougher schedule next season than they did this season. They play the NFC West and AFC… Read more »
BPM11
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BPM11

I’m a 30 year old guy and find Ray Woodson to be the best Bay Area sports radio. He does not try to impress or be overly controversial. Maybe I’m getting old, but I find a lot of sports “newscasters” to be loud and obnoxious.

Pulgas de Brent Burns
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Pulgas de Brent Burns

GregMolumby Remember that Phil Robertson guy people were upset over ages ago?

Tom J
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Tom J
Amy Lawrence is plain bad; sounds like a too old frat girl. Tierney doesn’t know how to host a show and that awful Jody Mac character is on too many shows on the weekend. Heard some NBC sports the past few weekends and content and hosts seem to better. Do like John Kincaid on CBS when he’s on and enjoyed Doug Gottliebs show when they played some of it on winter break; wish that could be the other show on Tolberts simulcast during afternoons. John Feinstein knows what he’s talking about, but too much Redskins, college sports and chumming with… Read more »
coredump
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coredump

Ah — I think you’re adding evidence to my theory about F + B = bad radio.
Would the interview have been good if Fitz was on with Brooks instead of Lynch being there?  Survey says no ….

ThirdNKing
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ThirdNKing

the best thing about the raiders is Papa, lol, that is the truth…

the game sucks, they have the worst hosts…so boring…rather listen to 3 hours of fitz…just kidding

Go Niners….dominate in carolina

Slam
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Slam

PRgal KRON is still on the air ?

Slam
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Slam

Trending UP: Ray Woodson, Kate Scott, Tolbert, Kruegar, P Con

Holding Serve: Murph and Mac, Raddy, Papa

Still Crappy After All These Years: Fitz, Brooks, everyone on 95.7 besides Papa, Rome, Ratto

Thanks For Remembering: Ralph

GregMolumby
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GregMolumby

Pulgas de Brent Burns GregMolumby Boy did that boil over quickly.  I think the only reason it lasted a week was because A&E allowed it to last a week.

Slam
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Slam

Bay Area Sports Guycoredump Kevin Lynch is solid.

BayAreaGaucho
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BayAreaGaucho

Otis Byrd IIIwhat did Damon say about BASG?

Sleepy Freud
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Sleepy Freud

Greg Papa is by far the best! Any body still listening to KNBR for sprots talk are ignorant idiots! 95.7 is by far the best!

BayAreaGaucho
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BayAreaGaucho

Damn straight, Sleepy Freud !  Why would anybody go to KNBR for sprots talk when all they do is talk about sports?

Pulgas de Brent Burns
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Pulgas de Brent Burns

95.7 is the new sound for sprots

Pulgas de Brent Burns
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Pulgas de Brent Burns

I was disappointed they caved to the bigots. But $$ is what matters.

Otis Byrd III
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Otis Byrd III

BayAreaGaucho BASG wrote an article about it, but apparently Damon said that the only traffic that BASG gets is whenever Damon is discussed. Damon didn’t say BASG specifically, but Damon was referring to him.

Sunset Boy
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Sunset Boy

The Wheelhouse > Damon Bruce > Fitz & Brooks  ≥ Kars 4 Kids

Sunset Boy
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Sunset Boy

BTW, are there ratings #’s for the entire Bay Area, rather than just SF or SJ… seems it would be more relevant considering the entire media market is much bigger than those two cities by themselves.

Pulgas de Brent Burns
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Pulgas de Brent Burns

Poop >>> those

blank
Editor
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Sunset Boy That’s all Nielsen has available. But I’m pretty sure they both take into account the surrounding areas because SF is listed as the No. 4 media market in the country. San Francisco alone has less than a million people, so they must be adding in Oakland, the Peninsula, Marin, East Bay, etc.

realJRIDAH
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realJRIDAH

BASportsGuy The ratings are not reflective of the best sports talk radio in the Bay Area,

kaname650
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kaname650

I wonder what Ralph”s take on the Damon Bruce issue would have been like?

Cara
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Cara

Harold AsmiassI miss the 10 years ago Ralph. (and 20 years ago Ronn Owens fwiw)
Rod Brooks is horrible, solo or in tandem with Fitzgerald (who is almost as bad as Brooks but better alone)

Sunset Boy
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Sunset Boy

kaname650 IIRC, Ralph at some point had made some unflattering/controversial remarks about women sportswriters on his show… though I don’t remember them being so blatant as Damon’s rant… but who knows…

BaySportsLore
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BaySportsLore

BASportsGuy I stopped listening to KNBR and my life improved dramatically. Not hearing Gary and Larry’s voice did wonders.

BASportsGuy
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BASportsGuy

realJRIDAH I don’t even know if the ratings are reflective of the true audience sizes, to be honest

DannyWright
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DannyWright

Bay Area Sports Guy Sunset Boy “SF RATINGS” are for all Bay Area Counties, which is consider the San Francisco Metro.  I assume these numbers are based on 6+ or 12+ age demos. They don’t usually let you know more than that, as it is a subscription business. Usually the demo breakdowns are far more interesting and realistic.

Kal Pap
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Kal Pap

I’ve started leaning towards The Rise Guy over M&M

However, I will say that Kate Scott should have her own show

ogc
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I liked having Ralph around all those years when others didn’t care for him, but now that he’s gone, I’m OK with that as well, his schtick was getting old.  More than half of the time of his interviews, where I want to hear from the interviewee, is spent with him either setting up this long question or him opining his views.  Still, he got a lot of good info from the interviewees and I enjoyed them overall.  Plus, he would get fixated on an issue and won’t stop, like the whole O.J. murder, repeating it over and over again… Read more »
Paymon52
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Paymon52

BASportsGuy one of the worst days in my life was when I found out the razor was out

Slam
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Slam

Pulgas de Brent Burns I’m all about sprots

Pulgas de Brent Burns
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Pulgas de Brent Burns

@Paymon52 BASportsGuy worst days of your life?

bro…

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