95.7 FM The Game

September ratings – did 95.7 just broadcast their last A’s game?

knbr 680 vs 95.7 the game

The Nielsen numbers were released two days ago, and KNBR finished No. 1 in San Francisco with a 5.7 rating. KCBS finished in second with a 5.3. Aaaaand that’s about it for this month’s ratings #analysis..

 

San Francisco

June

July

August

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 5.1 771,500 5.2 802,900  5.7  823,100 Cumulus
KGMZ-FM 1.6 373,100 1.5 367,300  1.5  360,400 Entercom
KTCT-AM 0.4 120,800 0.4 102,400  0.4  134,900 Cumulus

 

San Jose

June

July

August

Station

AQH%

Reach

AQH%

Reach

AQH%

Reach

Owner

KNBR-AM 4.4 158,500 4.5 183,100  4.7  170,100 Cumulus
KGMZ-FM 0.9 74,200 1.0 60,900  0.8  53,200 Entercom
KTCT-AM 0.3 27,500 0.3 24,900  0.2  30,700 Cumulus

 

Radio ramblings

The A’s lost in extras last night. It was a fantastic game, one which ended an Athletics campaign that probably taught Billy Beane to never “go for it” again. For about a month the A’s got more national attention than any time I can remember since the late-80s, as Oakland was the best team in baseball for a long stretch and pulled off two mega-deals. Baseball fans will be on the lookout for Beane’s next move(s), and where Jon Lester ends up (he’s totally going back to Boston, unless the Dodgers decide they need him at any cost).

But what about A’s games on the radio? As far as I can tell, the contract with KGMZ ends with the 2014 season, and it’s unknown whether either side really wants to continue their partnership, which has been in place for four seasons. The A’s probably liked the idea of having a flagship station that concentrates on sports, and 95.7 was able to link their signal with a professional team, one with a rich history of winning and championships (just none recently). But the A’s are fairly sensitive about the franchise they refer to as “the team across the bay,” and The Game’s strategy of talking about all the teams may have annoyed the Athletics.

Hiring a former Giants first baseman for their morning show probably didn’t please the A’s either, although Aubrey Huff’s tenure may have been too short for anyone over there to notice.

This isn’t a no-brainer for Entercom, either. The bump in overall ratings during baseball season was never more than a ratings point, and it was probably closer to a half-point most months. The numbers in the coveted 25-54 male demo could’ve been different, but enough to convince 95.7’s parent company to pay up?

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