Bay Area Sports Guy – Three Twins’ next flavor: Sergio Romo’s Mexican Chocolate ice cream?

When Sergio Romo wore a t-shirt to the World Series parade that said, “I JUST LOOK ILLEGAL,” he generated a lot of buzz (and sales) for the company that came up with the idea.

After selling only about 40 of the shirts since they were designed two years ago, Wicky Tees founder Jack Chan was surprised to sell more than 100 Wednesday afternoon at $12 each.

“I heard he’s a pitcher or something,” Chan said.

Three Twins, an ice cream company based in Northern California that makes flavors like Sea Salted Caramel and Lemon Cookie, knows who Romo is. Now they’re trying to get Romo to know who they are so they can create and promote a new flavor of ice cream based on the popular reliever and his shirt’s slogan. They posted the following message and label to their Facebook page in hopes of gauging interest in the potential flavor and reaching the man who closed the clinching games in each of the Giants’ three postseason series:

We want to make Sergio Romo’s Mexican Chocolate Ice Cream (it only tastes illegal) and raise money for immigration reform. Are any of you pals with him and can get us in touch? And more importantly, who wants some Mexican Chocolate in grocery stores?

Even if this makes the shelves at local grocery stores, I’d still probably choose Lemon Cookie as my favorite flavor (I’ve been known to kill an entire pint in one sitting on more than one occasion). However, there’s no denying the genius of this marketing tactic. Romo hasn’t responded on Twitter or anywhere else as far as I can tell, but if he’s willing to wear the t-shirt for free I can’t see why he’d be against “Sergio Romo’s Mexican Chocolate,” especially if Three Twins gives funds to a cause he believes in and pays him some money (and free ice cream, perhaps).

Rich

Sergio seems like a good guy. I was very disappointed with his shirt at the parade. My mother immigrated here legally from South America in the 1960s. She (and I) dealt with a lot of real discrimination. The push to provide illegal aliens with citizenship is a slap in the face to those who busted tail to escape revolution after revolution, came here by way of the process, assimilated, and contributed to the system. Sergio is a good guy, and I don't think he honestly advocates base criminality, but in the end, that's where the slippery slope that rewarding illegal actions takes you.

Stan

So leaving because of a revolution beats leaving because of poverty? Why not stay and change the politics? On the other hand..if you have to feed a family that seems sensible. I get tired of people with green cards thinking they are better. It only says they were able to buy into America through one channel..and the others another.

Rich

No Stan, I have no problem leaving because of poverty either. I do have a problem with people who feel they are entitled to bypass the system while others patiently wait and pay the appropriate fees to do so. And in the process, become educated about our nation. Anyone from anywhere who is not a criminal and plans to work hard and assimilate to our culture and enter by way of the legal process already estalished, I welcome (while of course retaining one's heritage at home and in small ways outside). Anyone from anywhere who choosed to bypass the process I would expect them to have to deal with the consequences. It is a shame Sergio chose to politicize the parade with that shirt, as it is not a human rights issue. We welcome those who come here legally. We have the most lenient immigrations policy in the world. Try being illegal in Mexico. Ask any Guatemalan who's been caught in Mexico how nice they are to illegals there. Back to sports. Too bad about Sergio's shirt. I still like the guy, as he's articulate, enthusiastic in the right way, and has a good perspective about his place on the team, and about sports in general. I just feel wearing that shirt at that event was incorrect.

Stan

She is a citizen NOW. You don't get it. Many don't. We had programs in the early 20 the century that allowed seasonal workers..and it worked. Then,the ranchers got greedy and stayed that way. Better to always have the threat of deportation to keep pay low.

Rich

Wish I could edit/add to my reply, but here you go. Stan, my mom is a citizen, not a green-card holder. She gained her citizenship as soon as she could and was very proud to do so. English is her primary language now, though Spanish was what she grew up with. She says she thinks in English now, although when her sisters call on the phone, they speak in Spanish for old times sake. Do you hate folks with citizenship as much as you hate those with green cards, Stan?

12 comments

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Spencer

We don't get it in Australia but I would love to try some of that ice cream! It sounds awesome.

Dangelo

Sergio's t-shirt had a serious message and I'm glad he brought it wide spread attention. I would not want it to be diminished with cheezy commercialization. Don't do it, Segio !!

Yeah- I considered that too. It could be seen as hugely insensitive. And that Sergio wasn't even asked first seems commercial at least. Somebody saw dollar signs. If the majority of Latino's think its a bad idea..I wouldn't fight it. If it raises some awareness...anything positive at all. Its a head scratcher. I don't think it will make it to the market anyways.

SGL

Illegal ice cream - brilliant idea. You know Ben&Jerry's is kicking themselves right now for not thinking of it first.

Its a positive image..I guess. Better then the Frito Bandito even though many Mexican Americans at the time just thought it funny. Other then Speedy,the 60's didn't have many Mexican role models..