When Sergio Romo wore a t-shirt to the World Series parade that said, “I JUST LOOK ILLEGAL,” he generated a lot of buzz (and sales) for the company that came up with the idea.
After selling only about 40 of the shirts since they were designed two years ago, Wicky Tees founder Jack Chan was surprised to sell more than 100 Wednesday afternoon at $12 each.
“I heard he’s a pitcher or something,” Chan said.
Three Twins, an ice cream company based in Northern California that makes flavors like Sea Salted Caramel and Lemon Cookie, knows who Romo is. Now they’re trying to get Romo to know who they are so they can create and promote a new flavor of ice cream based on the popular reliever and his shirt’s slogan. They posted the following message and label to their Facebook page in hopes of gauging interest in the potential flavor and reaching the man who closed the clinching games in each of the Giants’ three postseason series:
We want to make Sergio Romo’s Mexican Chocolate Ice Cream (it only tastes illegal) and raise money for immigration reform. Are any of you pals with him and can get us in touch? And more importantly, who wants some Mexican Chocolate in grocery stores?
Even if this makes the shelves at local grocery stores, I’d still probably choose Lemon Cookie as my favorite flavor (I’ve been known to kill an entire pint in one sitting on more than one occasion). However, there’s no denying the genius of this marketing tactic. Romo hasn’t responded on Twitter or anywhere else as far as I can tell, but if he’s willing to wear the t-shirt for free I can’t see why he’d be against “Sergio Romo’s Mexican Chocolate,” especially if Three Twins gives funds to a cause he believes in and pays him some money (and free ice cream, perhaps).