95.7 FM The Game

Warriors considering another move, this time to 95.7 The Game

The 36-year marriage between the Golden State Warriors and KNBR might be coming to an end, a source told BASG. Citing irreconcilable differences, the Warriors are flirting with a move to 95.7 The Game, KNBR’s rival station.

According to the source, the Warriors are “highly pissed” at KNBR for “having Brian Sabean on doing a live interview when the Warriors were making their pick last Thursday, not having the ability to take calls after the draft, (and) having games on KNBR-1050 most of the time.”

The Warriors’ contract with KNBR expired in June, but KNBR has still been operating as the Warriors’ flagship station while the Warriors contemplate their next move. The team is expected a decision within a week or two.

Of course, landing the Warriors would be a great boon to 95.7 The Game, who have been desperately trying to gain market share. As of last May, The Game was still trailing KNBR’s sister station, KNBR-1050, in listeners.

This wouldn’t be the first time The Game scored a victory over KNBR. In March, The Game secured the rights to air the NCAA’s March Madness, while also securing exclusive Bay Area rights to NFL Games in 2012 and beyond.

Whether or not securing rights to the Warriors would move the needle for The Game is yet to be seen. But KNBR has weathered a number of storms in the past few months, including the firing their most beloved host, Ralph Barbieri.

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69 Comments on "Warriors considering another move, this time to 95.7 The Game"

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Mulligan
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Mulligan
I was listening to KNBR the night of the draft, and I was stunned that they began a Sabean interview at the very moment that the Warriors were about to make their pick. But KNBR is all about the Giants, and that’s not going to change. The Warriors will always be the poor stepchild at KNBR. The problem with moving the 95.7, however, is that the station’s reach is not nearly what is is at KNBR. There are places in the Bay Area where I don’t receive that station at all, and yet you can hear KNBR at night all… Read more »
T
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T

The Giants and the Warriors are in a “quiet dispute”. Both teams want to build their own arena & retail/commerical district in downtown SF. The warriors held that big conference but the Giants know the process & have key connections within the SF circle. Not surprised to hear about these rumors.

When Joe Lacob was running the Boston Celtics, he established some ties with the WEEI which is the Boston sister station of 95.7. I’m sure those ties are enough for Lacob to want to switch over to 95.7

Bryan
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Bryan

I’m sure Warriors would demand a stronger frequency.

Mulligan
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Mulligan

I always heard that a radio’s signal strength is a more complicated matter than it appears. I think it’s not just a matter of turning up the juice: a radio station’s signal strength limits is a component of their license, meaning, The Game’s lower signal might be because they don’t have a license for a stronger one. I could be wrong on this, and maybe somebody who knows more about the business can clarify it.

Stan
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Stan

To that- the company that runs 95.7 also bought KBLX,a strong FM signal.. A chance that they switch formats with Thegame?
Could happen

Mulligan
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Mulligan

Stan-

Didn’t know about the other station but that would make sense.
Also might answer the question about how the Warriors would deal with any April and (gasp!) May overlap of games with the Athletics.

T
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T

95.7 also has a 3rd sister station (98.5) that carries the sharks games. So, there is a 3rd station that could come into play.

Stan
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Stan
As I have mentioned many times,my MBA that I dont have taught me “You have to spend money to make money”..and 95.7 was never going to catch up to KNBR with just the A’s..but adding the Oakland Warriors and Raiders WILL be a fist or fury. One positive right now? Jason Barret has added fill-in diversity among the rotating hosts..and the reward is I listen to 95.7 in the morning..and pick it up again around 11,when Raddy is off the days topics and back on fumes…then back to 95.7,with some of my time going to D.Bruce. But am does sound… Read more »
Mulligan
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Mulligan
To better illustrate my earlier point about how KNBR spends a lot of time interviewing NBA writers without focusing on the Warriors, I went in to a July 5 podcast from Mr. T’s show that is on the KNBR site where Tolbert has Ric Bucher on for 28 minutes, and doesn’t delve in to the Warriors until the last minute and a half of the segment. That’s nearly a half an hour on the air with Bucher — one of the most insightful pundits on the league — and the Warriors get about 90 seconds of his attention. Drives me… Read more »
John
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On draft day, KNBR’s Tom Tolbert spent 30 min. rehashing his journey to the NBA rather than talking about what hundreds of thousands of Warrior fans wanted to hear…Draft Talk. Their hosts seem uninterested in the Warriors and put them on the same level as the A’s. I’m tired of it. I hope the Warriors make the move to 95.7 and find a way to boost the signal for those further away. There’s always the internet as well to reach a bigger market share. Oh and another thing. Why is it that every time I tune into KNBR, I seem… Read more »
AJ
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AJ
“Why is it that every time I tune into KNBR, I seem to always tune into a commercial? Seems like their content is 55% sports talk 45% commercials” That’s the price of being #1. You can sell a ton of air time. Did you listen to the Game when they first came on? I remember trying them out the first day and hearing almost no commercials because they were brand new and had no ratings. Since then, the ad time at the Game has gone up too. Believe me, the boys at the Game are dreaming of the day they… Read more »
phil laak
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phil laak
you really going to argue that tolbert, of all people, is “disinterested” in the warriors? he loves the warriors and knows more about the warriors than everyone on 95.7 combined. the problem is that the warriors aren’t very interesting right now. once they become relevant again, knbr (and other media outlets) will start talking about them again. What is it with east bay sports fans and their “woe is me” attitude. oh, poor me, no one talks about the raiders, warriors or A’s. all they do is talk about the giants and niners. why do you think that is? could… Read more »
Tru
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Tru
Even when the A’s were always in the playoffs earlier in the decade and the Raiders were going to AFC Championships/a Super Bowl, KNBR barely mentioned them. There is a media bias against any non-SF team, it’s a fact. I understand why it happens,but don’t expect die hard fans to just accept it. SF fans were getting upset about national bias towards East Coast teams, it’s the same feeling. Also, while the 49ers won last year, they have only won one playoff game since the 90’s (pretty sure that’s the case), yet they have gotten plenty of coverage. You are… Read more »
Tru
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Tru

Sorry, the 49ers have won two playoff games since the 90’s. While during that time the Raiders have won 4 (with a Super Bowl appearance.)

John
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This is the same attitude that KNBR management probably shares. All the more reason to cut ties.

When you’re a true fan, you don’t want to talk less about your team, you want to talk more about it and how to fix it…to share in the misery.

KNBR is not ‘the Sport Leader’ anymore. They pander to the bandwagon fans just like phil laak, and marginalize the Warriors fans on one of their biggest days of the year…Draft Night.

Paperback Writer
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Paperback Writer
In these times of war, economic blight, job losses, struggling wages-cost of living and just plain societal weirdness. – I do NOT want to add sports as another thing to “Share the misery” Fix it? Join a fantasy league. no owner or GM is going to listen to us – except if revenue goes down from poor attendance. No wait! TV and league revenue makes that irrevevelent. Oh now they are moving? Hard to invest in a team, emotionally, radio contractually and with a fan base. – if they pronounce moving as a business decision. (see A’s, Raiders warriors across… Read more »
dan
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dan

Hopefully, Lacob will make the switch. I hate KNBR and their obnoxious attitude. I think the 49ers are thinking of moving out too.

The Sports Leader
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The Sports Leader

On your last point (49er move), let’s pray to God you are right.
Another team who deserves better.

Paperback Writer
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Paperback Writer

C’mon! Eric Davis is the color analyst and he works for the Game – and your still going to complain!

OK Lund on play by play call, Dibber on analysis. LOL

I think, with all it’s flaws, KNBR really manages to to do a great job on the 49ers.

The game is lame.

Paperback Writer
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Paperback Writer

Guess the games interns are out in full force.

John
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John

Why would you think that? Do you work for KNBR?

Believe it or not, there are many fans who feel their teams are getting shafted by The Sports Leader.

Paperback Writer
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Paperback Writer

Hi Dan Dibber!

Gooselosgatos
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Gooselosgatos

Good for the Warriors.

The Warriors have been relegated to third class status on KNBR and most of their games were broadcast on 1050 last year. Also, Tolbert is the only one who gives a smart unbiased NBA perective on the station. Fitzgerald knows the game but is a stooge for the team.

Of course this could also be a negotiating ploy by the Warriors to get more attention from 680.

Paperback Writer
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Paperback Writer

Does anybody really listen to basketball on the radio unless your stuck at work or traffic! It’s not a radio sport like baseball or an event like football.

Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check
Agreed. Baseball translates really well because of the pace of the game and it works perfect on the radio. Football works not quite as well, but pretty good since you’re only doing one play at a time and the guys calling it have time to break it down from play to play so you get a good idea of what happened. Basketball and hockey are terrible radio sports because they’re continuous and its impossible to really do them justice on the radio. Not so say they’re aren’t some really good radio guys working those sports. The W’s call guy and… Read more »
Paperback Writer
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Paperback Writer
As far as sports radio talk, KNBR would actually benefit from the Warriors moving – then they could really be honest and RIP! LOL. Seriously, sometimes counter programming a bad team is preferable than supporting even a pretty decent team – let alone a loser. Topics they could have covered , or given more depth to if they were not on KNBR : 1 Abandoning Oakland 2 Boo night and Rick Barry’s great theater 3 monte Ellis sex scandal 4 trading for an injured player ( Bogart) 5 Warriors owning the Dodgers 6 The Mark Jackson sex scandal 7who makes… Read more »
Tony
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Tony

Sabean’s regular segment is on Thursday’s. Why would KNBR preempt that for a draft pick? NBA basketball doesn’t move the needle on radio. If the W’s want more attention make the damn playoffs!!

John
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If the Warriors want more attention, move to 95.7 The Game!!

What words of wisdom came from Sabean’s lips that was more important to draft picks that could change the course of a franchise? Couldn’t they tape the segment and run it an hour later? Warrior fans deserve better.

Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check

Considering the warriors haven’t done much aside from redefining the word fail, no one cares.

John
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Fans absolutely care, just not the ones that KNBR is targeting apparently. There is an incredibly loyal Warriors fan base that is being ignored. They sell out the Oracle Arena despite their suckage, they made headlines with their passion during the We Believe playoff run, and they understand how important the draft is to a team that is looking for the missing pieces to a winning season.

If no one cares on KNBR, then losing the Warriors shouldn’t be a big deal.

Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check

This is what boggles my mind about warrior fans. You’re mad at KNBR for how they treat you? Get mad at the franchise for making itself so irrelevant that it can be ignored. Blame the franchise that has let KNBR push it around for the last few decades.

What KNBR is doing is merely a symptom of what the warriors have done to themselves.

John
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Reply to “This is what boggles my mind about warrior fans.” Bottom line is that KNBR and the Warriors are not a good match. One is under new management and is on the rise, the other is under old management and is clinging to the listeners who haven’t migrated to FM. KNBR doesn’t care, nor should they, about a losing franchise like the Warriors. They are all about serving to the bandwagon fan. Why not pair the Warriors with a hungry station like 95.7 that will be there regardless of whether they are winning or losing. Without the Warriors, KNBR… Read more »
Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check

The warriors are on the rise? KNBR is in decline?

Last I checked KNBR still owns this market by a mile and the warriors best aspiration is to still be in striking distance of the 8 seed.

John
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Yes, Warriors are on the rise since change in ownership and KNBR is on the decline since another station has set up shop. Of course they will still own the market shares by a mile, they’ve had a monopoly for decades. Too bad they’ve become complacent and satisfied with catering primarily to Giants fans. It shows that they’ve lost touch with the pulse of the Bay Area sports fan and have no vision of the future.

Good luck in keeping up with the younger generation of sports fans. KNBR’s act is OLD.

Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check
After making the playoffs once in the last 18 years, they need to show improvement on the court before you can say they’re on the rise. New ownership has made some good moves, but they’ve also made some bad ones. While I agree with dumping Monta, the best they could get was a busted center? He could be good if he plays, but that’s a really big if. Amnestying Bell while that corpse biedrins collects paychecks while putting up one bucket every two to three games? Not selling curry while that glass ankled dude’s stock was high? Sorry, some of… Read more »
John
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Yeah, it’s pretty obvious that your knowledge of the Warriors is very limited. Carry on.

Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check

I’m pretty sure you just used page one from the bob Fitzgerald playbook. Good job.

Paperback Writer
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Paperback Writer

Johns an ageist.

Paperback Writer
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Paperback Writer

Fitz FUC 9:14 PM post is outstanding- and something rare here- rational. great job.

dan
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dan

Don’t be so smug about KNBR and the G’s. KGO used to own the airwave for 20 plus years then Bernie Ward happened and the 49ers left KGO etc..now KGO is in the dumpster.

Don’t be so sure that KNBR can survive when and if the W’s and 49ers leave.

Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check
Your comment implies I like KNBR the way it is. I don’t, it really leaves a lot to be desired but I fully understand why they operate the way they do. At the end of the day, they’re a business trying maximize their money. Why so many commercials? Cause they have people lining up to pay them. If the game starts moving up in the ratings they’ll sell more ad time and do a flip flop on that faster than they did on calling Ralph old and busted the second it wOrked in their favor. When it comes to carrying… Read more »
Paperback Writer
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Paperback Writer

It’s Dan Dibley again!

Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check

I’m for this if they promise to take fitz with them

Otis Byrd III
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Otis Byrd III

LOL. That won’t happen. I don’t think Fitz would move to 95.7, even though it’s kind of funny to hear his Sleep Train commercials on 95.7, or his voice for when they were doing the U.S. Open commercials on that station earlier this year.

If Fitz ever did move to 95.7, I wonder where he would fit in. Maybe with Lund I guess, or he could be Tierney’s new co-host. If he was Tierney’s new co-host, I don’t think that would go well, especially if they both talk about the Warriors. Their arguments would be interesting though. LOL.

Tommy J
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Tommy J
Otis My man (been wanting to use that “Animal House” line since you started posting), ; do enjoy your thoughtful prose and responses on all things sports-especially media. But I am not on board with any radio station moves continuing with either Lund (him being absent from Wheelhouse this week and Urban actually sounding good clinched it for me), Tierney (dude sounds like he should be taking my Coppa sandwich order at a No Beach deli, about as much sports knowledge too) or Fitz (the Warriors house organ; if he’s not payed by any team in the future, then maybe).… Read more »
Otis Byrd III
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Otis Byrd III
Thanks Tommy J for the compliment! I appreciate it man!…. Thanks for the Animal House reference as well! Yeah, it is kind of funny how the sports media on this blog, still get the most comments, even through all things you just mentioned (BASG on vacation, slow sports week, 4th of July last week, etc.). It really shows you how we all do care about the sports talk radio here in the Bay Area. I wonder if anyone on KNBR or 95.7 besides Dibley, are reading these comments. I think Damon might read these comments, because he mentions BASG sometimes… Read more »
You can buy a wholeGooselosgatos
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You can buy a wholeGooselosgatos

A lot of fans have a hard time separating the old Cohan regime from this one.

The NBA isn’t the MLB where you buy a playoff contending team in the offseason unless you are one of four markets. It is a slow and incremental process to rebuild a franchise from the top down in the NBA.

Otis Byrd III
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Otis Byrd III
Even though moving to 95.7 would probably be better for the Warriors, I don’t think it would be a good move, mainly for some of the concerns that have already been stated. 95.7’s signal is not as strong as KNBR’s, and fans in certain parts of the Bay Area, might be screwed out of listening to a Warrior game. Also, as has been stated, what will happen in March, April, and May should the Warriors make the playoffs in May, if the Warriors and A’s games overlap? The Warriors would basically run into the same problem they run into now.… Read more »
Paperback Writer
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Paperback Writer

People interested in the Warriors WATCH them on TV.

Otis Byrd III
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Otis Byrd III

Yeah, that’s true too, and I’d rather watch the games too, but you be surprised by how many people like to listen to the games on the radio.

It’s good if you are traveling around or running errands at night, and you want to listen to some of the Warrior game at night, and it’s cool to listnen to it for a little bit, instead of missing out on it, and just catching the highlights.

The Sports Leader
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The Sports Leader

Well, can anyone blame the Warriors management?
Who in their right mind would appreciate being on 1050? Radio’s Siberia.
For too long the Warriors have been treated like second class citizens at KNBR.
The only surprise here, this why wasn’t this move made years ago.

Paperback Writer
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Paperback Writer

Now, how are those game ratings going? Oh, South Pole. LOL

Fitz's Future Unemployment Check
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Fitz's Future Unemployment Check
1050’s ratings are right around the same as the game, and it has a much stronger signal on top of that. This isn’t about the where as much as it is the Warriors are PO’d that they’re not being treated like the most important thing to KNBR. KNBR is catering to where their money is. The game will gladly cater to the Warriors because they really don’t have a lot better things going for them except maybe the A’s. KNBR already has a massive apologist on staff and a guy who loves the W’s in Tolbert. You think they’re going… Read more »
The Sports Leader
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The Sports Leader

Also good work on the part of BASG.
Here it is Saturday night and the marvel of journalism intergrity (aka the Chronicle) has no word of this move. Why? Don’t want to offend the management at KNBR. The local newspaper does not want to jepordize future radio apperances.

Paperback Writer
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Paperback Writer

No word? Maybe because it’s not true or confirmed!
You can’t print every rumor in a paper, you can digit it on a blog, but like newspapers, you can’t believe everything you read – be it print or blogs.

Blogs are subject to the same pitfalls as a paper- it can be USED to manipulate public opinion, negotiations and perception – all to the leakers advantage. It really does NOT serve the reader or fans or…..it’s just BS to BS about.

formerKNBRemployee
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formerKNBRemployee
The Warriors have been looking to move for years. They don’t like that there is no “midnight replay” like the giants and Niners get- and all of their road games are on 1050. Among countless other issues. Wouldn’t shock me if the Warriors went to the game- and if they did, they would take a very loyal fan base with them. Board Ops at KNBR don’t like running games because they use a really old system called “Skyview” that is filled with glitches. No Doubt they would prefer beging on KBLX to KNBR (KTCT) 1050 if there was a conflict… Read more »
Paperback Writer
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Paperback Writer

Try sleeping at midnight.

Paperback Writer
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Paperback Writer

OK , no fitz on KNBR , good point, make the switch. Bet he’d end up on the game if they did move. LOL

3rdKing
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3rdKing

the Golden State Dodger basketball team can suck it

Stan
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Stan

How strange would it be to later learn Lacob,didn’t like that first Radnich teased him for hiring his son,and then later Kreuger ripped Lacobs kid as not qualified for the front office after the Monta trade?
No wonder Krueger failed at sales…

Stan
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Stan

Speaking of radio…Ted Nugent spoke again. This time he said the country would have been better off if the South had won the Civil War. ” Smaller government ” he claimed. Yeah,them slaves didn’t have red tape stopping them from running away. They was lynched.
Nugent,another ” I love my country,but hate 98% of the people in it” Repub..

lime
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lime

Warriors move to 95.7 for radio, while the TV team becomes Dave Fleming and Tom Tolbert !!!

Paperback Writer
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Paperback Writer

Good thinking on that one!
Well done.

Back-up plan, Greg Papa and Gary Peyton Jr.

Otis Byrd III
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Otis Byrd III
That actually wouldn’t be too bad. Dave Flemming can call basketball games, as we see during college basketball season when he calls college basketball games for ESPN, mainly WCC (West Coast Conference) games. Dave Flemming also called a couple of Warrior games back in the ’09-’10 season on KNBR, when Fitz was out, and Tim Roye moved to TV for those games. Flemming did a good job calling those games, considering that was the first time he called an NBA game. Flemming is starting to become a good/great broadcaster. I remember when he started with the Giants back in 2004.… Read more »
formerKNBRemployee
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formerKNBRemployee
That would be great- but it would never happen. KNBR had already signed Eric Davis up to do PXP for the 49ers before he signed with the game, they couldn’t go back on it and they needed someone to replaceGary “multiple orgasms” Plummer- but they would never let 2 of their staples go work for a competitor if the warriors move. Exclusive contracts, Flemming also has obligations to Stanford and the Pac-12 that would conflict- but I do think that would make a good pair, I think Tolbert might be a little bit negative compared to Jim Barnett (whom I… Read more »
AJ
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AJ

Seeing that the only guy I can listen to on a regular basis is Townsend, this would be a bummer move for me. I could not care less about the pro basketball, but I know they have tons of fans. I just don’t know if this is a beneficial move without a second frequency for roll over as was stated earlier. 98.5 is the Sharks flagship and may times the Sharks and Warriors play at the same time. If you throw the A’s on top of that around April, it would be a nightmare.

Mark
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Mark
“This wouldn’t be the first time The Game scored a victory over KNBR. In March, The Game secured the rights to air the NCAA’s March Madness, while also securing exclusive Bay Area rights to NFL Games in 2012 and beyond.” … and that sucked because every time I wanted to listen to an NCAA tournament game, all I got was A’s pre-season baseball! It seemed that alot of the games from the first two weekends were pre-empted by preseason baseball. At least when KNBR had the tournament, they could move the games to 1050 while 680 aired the Giants. I’m… Read more »
The Hangman
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The Hangman

It’d be great if they moved and we could get rid of Fitz on KNBR 680 at lunch.

That’s reason enough alone to root for a Warrior move to the game!

trav
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trav

I don’t think signal strength will deter GSW from going to 957. KNBR airs a good amount of their games on 1050, and that signal is no better than 957. 680 is the flamethrower, but GSW games aren’t always aired on that station.

However, I think it would be a mistake for them to go to 957. Say what you want about KNBR, but they still hold more clout than 957.

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