The Nielsen Audio ratings came out recently:
San Francisco |
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October |
November |
December |
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| Station |
AQH% |
Reach |
AQH% |
Reach |
AQH% |
Reach |
Owner |
| KNBR-AM | 4.9 | 782,900 | 4.3 | 657,800 | 3.7 | 637,700 | Cumulus |
| KGMZ-FM | 1.4 | 396,600 | 1.3 | 378,100 | 0.9 | 247,700 | Entercom |
| KTCT-AM | 0.7 | 303,300 | 0.7 | 275,000 | 0.6 | 261,300 | Cumulus |
San Jose |
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|
October |
November |
December |
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| Station |
AQH% |
Reach |
AQH% |
Reach |
AQH% |
Reach |
Owner |
| KNBR-AM | 3.2 | 151,200 | 2.5 | 136,200 | 2.8 | 157,700 | Cumulus |
| KGMZ-FM | 1.0 | 52,600 | 1.1 | 72,400 | 0.8 | 52,300 | Entercom |
| KTCT-AM | 0.9 | 76,000 | 0.7 | 63,400 | 0.6 | 73,400 | Cumulus |
The numbers were down in December, as one would expect since most of the hosts take several days off and people spend less time commuting. The December ratings in San Francisco are almost exactly what we saw a year ago; the main difference between 2013 and 2012 is that KNBR’s ratings were phenomenal in October and especially November (8.1 in SF) after the Giants won the World Series.
It’s been a while since we’ve covered anything radio-related on BASG, so here are a few notes.
— On Sunday night after the 49ers pregame show, KNBR 680 switched to NBC Sports Radio. Since then, the same partnership they’ve had with CBS Sports Radio since the beginning of 2013 has gone ahead full steam all week — CBS Sports Minutes every hour, Ferrall on the Bench at night, and about a hundred mentions of a certain auto parts company every day.
— Speaking of CBS … if you wanted proof as to how little those in the sports talk industry consider women when making programming choices, look no further than this. Not exactly a prime time slot, but it’s still national.
— One has to almost feel sorry for 95.7 “The Game,” as their partnership with the Oakland Raiders couldn’t be going worse. The Raiders aren’t just bad, they’re boring. And they’re keeping their boring coach. At least they have Greg Papa, the only interesting character associated with that franchise these days.
— Maybe I missed this earlier, but it sounds like KNBR finally gave Ray Woodson his own intro for Sportsphone 680. He’s been hosting the show for what seems like forever, but without his name in the intro it almost made it seem like he was a placeholder until the next brotastic ex-ballplayer came along.
— Whenever Tom Tolbert asks Jeff Garcia a question, the ex-quarterback (who clearly still thinks he can play) is liable to talk for several minutes unless Tolbert interrupts him, which he has to do from time to time. Humility isn’t Garcia’s strong suit. Yesterday Tolbert asked him if he still thinks about key plays that didn’t go well, and Garcia proceeded to mention dropped passes by Ike Hilliard and Brian Westbrook.
— I’ve listened to more Fitz and Brooks than I used to (for obvious reasons). I know, I know. Their interviews are pretty good, and they generally have a good handle on what’s going on in the sports world, but the fake laughing is ridiculous. There is no way Brooks thinks Fitz’s jokes are that funny. Fitz probably does, but Brooks sounds like he’s falling out of his chair half the time.
— The strongest time slot right now has to be nine-to-noon. Gary Radnich and Larry Krueger seem to be hitting their stride (thanks in part to Kate Scott, whose popularity has soared in recent months), Matt Steinmetz and Sean O’Connell have worked together long enough to form some good chemistry, and there’s always Jim Rome. Rome is actually pretty good, but one has to listen pretty consistently to get the full impact of what’s going on. It’s sort of like David Letterman’s show in that way — listen once and it’s just meh, listen for a couple weeks and there are some pretty funny bits in there mixed in with the long pauses and repeated usage of the same sound drop.
— I know I’m going to get roasted in the comments for that last paragraph. Generally one only gets applauded if he or she rips media personalities. And just to piss off the rest of you, I really like Tolbert and Ratto together. Since “The Game” counters that show with Ric Bucher, I never find myself changing stations during the afternoon.
— I still miss Ralph, though. I can only imagine what he’d say to Brian Sabean about an offseason where he brought everyone back after finishing 16 games behind the Dodgers.
— To make ripping me worth your while, anyone who comments on this post will be entered to win a 20-person Pizza+Champagne Party from Amici’s East Coast Pizzeria, who’ll cater the party at your workplace.
